About 'names of universities in florida'|...information about “a study of genetically engineered... at New York University.” At the board ...our campuses.” In 2009, around the time Tretyakov...business at Columbia under the name Cynthia Murphy, the 2011...
Ｔｈｅｒｅ ｗａｓ ｏｎｃｅ ａ ｔｉｍｅ ｗｈｅｎ ａ ｄｅｃｉｓｉｏｎ ｏｎ ｗｈｉｃｈ ｃｏｌｌｅｇｅ ａ ｓｔｕｄｅｎｔ ｗｏｕｌｄ ａｔｔｅｎｄ ｗａｓ ｂａｓｅｄ ｕｐｏｎ ｆａｍｉｌｙ ｔｒａｄｉｔｉｏｎ. Ｔｈｉｓ ｗａｙ ｏｆ ｔｈｉｎｋｉｎｇ ｓｔｉｌｌ ｅｘｉｓｔｓ ｔｏｄａｙ ｈｏｗｅｖｅｒ ｉｔ ｉｓ ｎｏｔ ａｓ ｓｔｒｏｎｇ ｏｆ ａ ｔｒａｄｉｔｉｏｎ ａｓ ｉｔ ｕｓｅｄ ｔｏ ｂｅ. Ｉｎ ｔｈｅ ｃｏｎｃｅｐｔｉｏｎ ｏｆ ｃｏｌｌｅｇｅｓ ａｎｄ Ｕｎｉｖｅｒｓｉｔｉｅｓ ｗｏｒｄ ｏｆ ｍｏｕｔｈ ｗａｓ ｔｈｅ ｓｔｒｏｎｇｅｓｔ ｗａｙ ｏｆ ｍａｒｋｅｔｉｎｇ. Ｖｉｒａｌ ｍａｒｋｅｔｉｎｇ ｗａｓ ｈｏｗ ｉｎｓｔｉｔｕｔｉｏｎｓ ｒｅｌｉｅｄ ｏｎ ｔｈｅｉｒ ａｄｍｉｓｓｉｏｎｓ ｐｒｏｃｅｓｓ ｔｏ ｔｈｒｉｖｅ; ｔｈｅｒｅ ｗａｓ ｎｏ ｎｅｅｄ ｔｏ ｐａｙ ｆｏｒ ａｄｖｅｒｔｉｓｅｍｅｎｔ. Ａｌｏｎｇ ｃａｍｅ ｎｅｗｓｐａｐｅｒｓ ａｎｄ ｐｅｏｐｌｅ ｂｅｇａｎ ｔｏ ｌｅａｒｎ ａｂｏｕｔ ｏｔｈｅｒ ｉｎｓｔｉｔｕｔｉｏｎｓ ａｎｄ ｔｈｅ ｃｏｍｐｅｔｉｔｉｏｎ ｂｅｇａｎ, ｃｏｌｌｅｇｅｓ ｃｏｕｌｄ ｎｏｔ ｊｕｓｔ ｒｅｌｙ ｏｎ ｗｏｒｄ ｏｆ ｍｏｕｔｈ. Ａｄｖｅｒｔｉｓｅｍｅｎｔｓ ｂｅｇａｎ ｔｏ ａｐｐｅａｒ ｉｎ ｎｅｗｓｐａｐｅｒｓ. Ｈｏｗｅｖｅｒ, "Ｎｅｗｓｐａｐｅｒ ｃｉｒｃｕｌａｔｉｏｎ ｈａｓ ｄｅｃｌｉｎｅｄ 11 ｐｅｒｃｅｎｔ ｓｉｎｃｅ 1990, ａｂｏｕｔ 1% ａ ｙｅａｒ" (Ｂｒｏｄｙ, 2004). Ａｓ ｔｅｃｈｎｏｌｏｇｙ ｅｖｏｌｖｅｄ ｓｏ ｄｉｄ ｔｈｅ ｗａｙ ｃｏｌｌｅｇｅｓ ａｄｖｅｒｔｉｚｅ. Ｔｈｅ ｕｓｅ ｏｆ ｔｅｃｈｎｏｌｏｇｙ ｈａｓ ａｌｌｏｗｅｄ ｓｔｕｄｅｎｔ'ｓ ｔｏ ｂｒａｎｃｈ ｏｕｔ ｔｏ ｃｏｌｌｅｇｅｓ ｏｕｔｓｉｄｅ ｏｆ ｔｈｅｉｒ ｌｏｃａｌ ａｒｅａｓ. Ｍａｊｏｒｉｔｙ ｏｆ ｃｏｌｌｅｇｅｓ ｈａｖｅ ｔａｋｅｎ ａｄｖａｎｔａｇｅ ｏｆ ｔｅｃｈｎｏｌｏｇｙ ｔｏ ｏｆｆｅｒ ｗｅｂｓｉｔｅｓ ｌｏａｄｅｄ ｗｉｔｈ ｉｎｆｏｒｍａｔｉｏｎ ａｂｏｕｔ ｔｈｅｉｒ ｃｏｕｒｓｅｓ ｏｆｆｅｒｅｄ, ｃｌｕｂｓ ａｎｄ ｈｏｗ ｔｏ ｃｏｎｔａｃｔ ｐｒｏｆｅｓｓｏｒｓ. Ｔｈｅ ｗｅｂｓｉｔｅｓ ｃｒｅａｔｅｄ ｔｈｅ ｉｎｆｌｕｅｎｃｅ ｎｅｅｄｅｄ ｔｏ ｄｒａｗ ｓｔｕｄｅｎｔ'ｓ ｔｏ ｅｘｐｌｏｒｅ ｉｎｔｏ ｃｏｌｌｅｇｅｓ ｏｕｔｓｉｄｅ ｏｆ ｔｈｅｉｒ ｆａｍｉｌｙ ｔｒａｄｉｔｉｏｎ. Ｊｏｈｎ Ｆｒｅｎｃｈ ａｎｄ Ｂｅｒｔｒａｍ Ｒａｖｅｎ "ｄｅｆｉｎｅ ｐｏｗｅｒ ｉｎ ｔｅｒｍｓ ｏｆ ｉｎｆｌｕｅｎｃｅ, ａｎｄ ｉｎｆｌｕｅｎｃｅ ｉｎ ｔｅｒｍｓ ｏｆ ...ｃｈａｎｇｅ" (ＭｃＭａｈｏｎ, 2001). Ｈｏｗｅｖｅｒ ｒｅｓｉｓｔａｎｃｅ ｔｏ ｃｈａｎｇｅ ｈａｓ ｋｅｐｔ ｃｏｌｌｅｇｅｓ ｗａｉｔｉｎｇ ａｎｄ ｏｂｓｅｒｖｉｎｇ ｏｔｈｅｒｓ ｗｈｏ ｆｏｒｇｅｄ ｆｏｒｗａｒｄ ｆｅａｒｌｅｓｓ ｔｏ ｔｒｙｉｎｇ ｎｅｗ ｔｈｉｎｇｓ ｔｒａｉｌｉｎｇ ｂｅｈｉｎｄ. "Ｔｈｅ Ｉｎｔｅｒｎｅｔ ｈａｓ ｔｈｅ ｐｏｔｅｎｔｉａｌ ｔｏ ｒｅｓｈａｐｅ ｃｏｌｌｅｇｅ ｒｅｃｒｕｉｔｉｎｇ; ｈｏｗｅｖｅｒ, ｌｉｔｔｌｅ ｒｅｓｅａｒｃｈ ｈａｓ ｂｅｅｎ ｄｏｎｅ ｔｏ ｓｅｅ ｔｈｅ ｉｍｐａｃｔ ｏｆ ｔｈｅ Ｉｎｔｅｒｎｅｔ ｏｎ ｍａｒｋｅｔｉｎｇ ｇｒａｄｕａｔｅ ｐｒｏｇｒａｍｓ, ｉｎｃｌｕｄｉｎｇ ｍｅｄｉｃａｌ ｓｃｈｏｏｌｓ." (Ｓｃｈｎｅｉｄｅｒ, 2004) "Ｗｅｂ ｉｓ ｔｈｅ ｏｎｌｙ ｎｅｗｓ ｍｅｄｉａ, ａｓｉｄｅ ｆｒｏｍ ｔｈｅ ｅｔｈｎｉｃ ａｎｄ ａｌｔｅｒｎａｔｉｖｅ ｓｅｃｔｏｒｓ, ｓｅｅｉｎｇ ａｕｄｉｅｎｃｅ ｇｒｏｗ, ｅｓｐｅｃｉａｌｌｙ ａｍｏｎｇ ｙｏｕｎｇ ｐｅｏｐｌｅ. Ｍｏｒｅ ｔｈａｎ 55% ｏｆ Ｉｎｔｅｒｎｅｔ ｕｓｅｒｓ, ａｇｅｄ 18 ｔｏ 34, ｏｂｔａｉｎ ｎｅｗｓ ｏｎｌｉｎｅ ｉｎ ａ ｔｙｐｉｃａｌ ｗｅｅｋ, ａｃｃｏｒｄｉｎｇ ｔｏ ａ ＵＣＬＡ Ｉｎｔｅｒｎｅｔ ｓｔｕｄｙ" (Ｂｒｏｄｙ, 2004). Ａｃｃｏｒｄｉｎｇ ｔｏ Ｃｏｃｈ ａｎｄ Ｆｒｅｎｃｈ, "ｉｔ ｈａｓ ａｌｗａｙｓ ｂｅｅｎ ｃｈａｒａｃｔｅｒｉｓｔｉｃ ｏｆ Ａｍｅｒｉｃａｎ Ｉｎｄｕｓｔｒｙ ｔｏ ｃｈａｎｇｅ ｐｒｏｄｕｃｔｓ ａｎｄ ｍｅｔｈｏｄｓ ｏｆ ｄｏｉｎｇ ｊｏｂｓ ａｓ ｏｆｔｅｎ ａｓ ｃｏｍｐｅｔｉｔｉｖｅ ｃｏｎｄｉｔｉｏｎｓ ｏｒ ｅｎｇｉｎｅｅｒｉｎｇ ｐｒｏｇｒｅｓｓ ｄｉｃｔａｔｅｓ." (ｐｇ 415) Ｈｏｗｅｖｅｒ, ｃｈａｎｇｅｓ ａｒｅ ｎｏｔ ｍａｄｅ ｏｖｅｒｎｉｇｈｔ ａｎｄ ｔｈｅｙ ａｒｅｎ'ｔ ｍａｄｅ ｗｉｔｈｏｕｔ ｒｅｓｉｓｔａｎｃｅ. Ａｆｔｅｒ ｔｈｅ ｍｏｖｅｍｅｎｔ ｏｆ ｎｅｗｓｐａｐｅｒｓ, ｔｅｌｅｖｉｓｉｏｎ ｃａｍｅ ａｌｏｎｇ, ｙｅｔ ｃｏｌｌｅｇｅｓ ａｎｄ ｕｎｉｖｅｒｓｉｔｉｅｓ ｗｅｒｅ ｈｏｌｄｉｎｇ ｏｕｔ ｏｎ ａｄｖｅｒｔｉｓｅｍｅｎｔ ｅｆｆｏｒｔｓ ｔｈｒｏｕｇｈ ｔｈｉｓ ｍｅｄｉａ ｏｕｔｌｅｔ. Ｉ ｃａｎ ｒｅｃａｌｌ ｗｈｅｎ Ｉ ｆｉｒｓｔ ｓａｗ ａｎ ａｄｖｅｒｔｉｓｅｍｅｎｔ ｆｏｒ ａ ｃｏｌｌｅｇｅ ｉｎ ｔｈｅ ｌａｔｅ ｎｉｎｅｔｉｅｓ ａｎｄ ｉｔ ｗａｓ ａ ｓｍａｌｌ ｃｏｍｍｕｎｉｔｙ ｃｏｌｌｅｇｅ. Ｉ ｈａｖｅ ｙｅｔ ｔｏ ｓｅｅ ａ ｍａｊｏｒ Ｕｎｉｖｅｒｓｉｔｙ ａｄｖｅｒｔｉｓｅ ｕｎｌｅｓｓ ｉｔ ｗａｓ ａｂｏｕｔ ａ ｓｐｏｒｔｓ ｅｖｅｎｔ, ｂｕｔ ｙｅｔ ｔｈｉｓ ｗａｓ ｎｏｔ ａ ｐａｒｔ ｏｆ ｔｈｅｉｒ ｒｅｃｒｕｉｔｍｅｎｔ ｅｆｆｏｒｔｓ ａｎｄ Ｉ ａｍ ｃｏｎｆｉｄｅｎｔ ｔｈａｔ ｉｔ ｄｉｄ ｎｏｔ ｃｏｍｅ ｏｕｔ ｏｆ ｅｎｒｏｌｌｍｅｎｔ ｍａｎａｇｅｍｅｎｔ ｂｕｄｇｅｔ. Ｗｈｙ ｔｈｅ ｒｅｓｉｓｔａｎｃｅ ｔｏ ｃｈａｎｇｅ? Ｃｏｌｌｅｇｅｓ ａｎｄ Ｕｎｉｖｅｒｓｉｔｉｅｓ ａｒｅ ａｆｔｅｒ ａｌｌ ｂｕｓｉｎｅｓｓｅｓ. Ｂｕｓｉｎｅｓｓｅｓ ｈａｖｅ ｍｏｖｅｄ ｆｒｏｍ ｎｅｗｓｐａｐｅｒ ｍａｒｋｅｔｉｎｇ ｔｏ ｔｅｌｅｖｉｓｉｏｎ ａｄｖｅｒｔｉｓｅｍｅｎｔ. Ｗｅ ｓｅｅ ａｎｙｗｈｅｒｅ ｆｒｏｍ ｆｏｏｄ ｃｈａｉｎｓ, ｇｒｏｃｅｒｙ ｓｔｏｒｅｓ, ｆｕｒｎｉｔｕｒｅ ｓａｌｅｓ ａｎｄ ｎｏｗ ｅｖｅｎ ａｎｙｔｈｉｎｇ ｙｏｕ ｃａｎ ｉｍａｇｉｎｅ ａｂｏｕｔ ｈｅａｌｔｈ ｃａｒｅ. Ｐｏｌｉｔｉｃｓ ｃａｎ ａｌｓｏ ｂｅ ａｄｄｅｄ ｔｏ ｔｈｅ ｌｏｎｇ ｌｉｓｔ ｏｆ ｔｅｌｅｖｉｓｉｏｎ ｍａｒｋｅｔｉｎｇ. Ｃｏｃｈ ａｎｄ Ｆｒｅｎｃｈ ｓｐｅａｋ ａｂｏｕｔ ｔｈｅ ｒｅｗａｒｄｓ ｏｆ ｃｈａｎｇｅ, ｗｈａｔ ｉｓ ｔｈｅ ｂｅｎｅｆｉｔ ｔｏ ｔｈｅ ｃｏｌｌｅｇｅ ｆｏｒ ｍａｋｉｎｇ ｔｈｅ ｃｈａｎｇｅ? Ｔｈｅｙ ｈａｖｅ ｒｅｌｉｅｄ ｏｎ ｗｏｒｄ ｏｆ ｍｏｕｔｈ ｍａｒｋｅｔｉｎｇ ａｎｄ ｔｒａｄｉｔｉｏｎｓ; ｔｈｉｓ ｆｏｒｍ ｏｆ ｍａｒｋｅｔｉｎｇ ｈａｓ ｗｏｒｋｅｄ ｆｏｒ ｔｈｅｍ, ｓｏ ｗｈｙ ｃｈａｎｇｅ? "Ｓｉｎｃｅ 1997, Ｎｉｅｌｓｅｎ ｄａｔａ ｉｎｄｉｃａｔｅ, ｔｈｅ ｓｈａｒｅ ｏｆ ａｖａｉｌａｂｌｅ ｖｉｅｗｅｒｓ, ｃｏｍｍａｎｄｅｄ ｂｙ ｌｏｃａｌ ｅａｒｌｙ ｅｖｅｎｉｎｇ ｎｅｗｓｃａｓｔｓ ａｒｏｕｎｄ ｔｈｅ ｃｏｕｎｔｒｙ, ｈａｓ ｄｒｏｐｐｅｄ 18%. Ｔｈｅ ｓｈａｒｅ ｃｏｍｍａｎｄｅｄ ｂｙ ｌａｔｅ ｎｅｗｓ, ｗｈｉｃｈ ｉｓ ｂｒｏａｄｃａｓｔ ａｆｔｅｒ ｐｒｉｍｅ ｔｉｍｅ ｉｓ ｏｖｅｒ, ｉｓ 16%. Ｉｎ ｏｔｈｅｒ ｗｏｒｄｓ, ｌｏｃａｌ ＴＶ ｉｓ ｎｏｗ ｌｏｓｉｎｇ ａｕｄｉｅｎｃｅ ａｓ ｆａｓｔ ａｓ ｎｅｔｗｏｒｋ ＴＶ" (Ｂｒｏｄｙ, 2004). Ｔｈｅ ｗｏｒｌｄ ｗａｓ ｉｎｔｒｏｄｕｃｅｄ ｔｏ Ｗｏｒｌｄ Ｗｉｄｅ Ｗｅｂ ｉｎ ｔｈｅ ｅａｒｌｙ ｎｉｎｅｔｉｅｓ. Ｔｈｉｓ ｎｅｔｗｏｒｋ ｏｆ ｓｙｓｔｅｍｓ ｗａｓ ｔｈｅ ｃｏｎｎｅｃｔｉｏｎ ｔｏ ｔｈｅ ｗｏｒｌｄ. Ａｎｙｏｎｅ ｃｏｕｌｄ ｐｏｓｔ ｉｎｆｏｒｍａｔｉｏｎ ａｂｏｕｔ ａｎｙｔｈｉｎｇ ｔｈａｔ ｔｈｅｙ ｗｏｕｌｄ ｌｉｋｅ ａｎｄ ｃｏｎｓｕｍｅｒｓ ｃｏｕｌｄ ｒｅａｄ ａｂｏｕｔ ａｎｙｔｈｉｎｇ ｔｈｅｙ ｄｅｓｉｒｅｄ. Ｉｔ ｗａｓ ａ ｓｔａｐｌｅ ｔｈａｔ ｃｒｅｐｔ ｉｎｔｏ ｔｈｅ ｐｅｒｓｏｎａｌ ｌｉｖｅｓ ａｎｄ ｂｅｃａｍｅ ａ ｃｏｎｔｒｏｌ ｉｎ ｍｏｓｔ ｈｏｕｓｅｈｏｌｄｓ. Ｔｈｅ Ｉｎｔｅｒｎｅｔ ｂｏｏｍ ｈａｐｐｅｎｅｄ. "Ｉｎｔｅｒｎｅｔ Ｂｏｏｍ, ａｎ ｏｒｇｙ ｏｆ ｉｎｎｏｖａｔｉｏｎ, ｉｄｅｏｌｏｇｙ, ｈｕｂｒｉｓ ａｎｄ ｕｎｆｏｃｕｓｅｄ ｆｉｎａｎｃｉａｌ ｍａｙｈｅｍ...ｔｈｅ ｎｕｍｂｅｒ ｏｆ Ｗｅｂ ｓｉｔｅｓ ｇｒｅｗ ｆｒｏｍ ｆｅｗｅｒ ｔｈａｎ 650 ｑｕａｄｒｕｐｌｅｄ ｔｏ ｍｏｒｅ ｔｈａｎ 2,700. Ａ ｙｅａｒ ａｆｔｅｒ ｔｈａｔ ｔｈｅ ｔｏｔａｌ ｔｏｐｐｅｄ 23,000, ｔｈｅ "ａｃｃｅｐｔａｂｌｅ ｕｓｅ" ｐｏｌｉｃｙ ｔｈａｔ ｂａｎｎｅｄ Ｉｎｔｅｒｎｅｔ ｃｏｍｍｅｒｃｉａｌ ａｃｔｉｖｉｔｙ ｗａｓ ｓｕｓｐｅｎｄｅｄ, ａｎｄ ｔｈｅ ｄｏｔ.ｃｏｍ ｇｏｌｄ ｒｕｓｈ ｂｅｇａｎ... ｍｏｒｅ ｔｈａｎ 8.5 ｍｉｌｌｉｏｎ ｗｅｂ ｓｉｔｅｓ ｗｅｒｅ ｏｎｌｉｎｅ. Ｇｏｏｇｌｅ ｈａｄ ｉｎｄｅｘｅｄ ｍｏｒｅ ｔｈａｎ 3 ｂｉｌｌｉｏｎ ｗｅｂ ｄｏｃｕｍｅｎｔｓ. Ｗｅｂ ｕｓｅ ｒｉｖａｌｓ ＴＶ ｖｉｅｗｅｒｓｈｉｐ ｉｎ ｓｏｍｅ ｄｅｍｏｇｒａｐｈｉｃｓ, ａｎｄ ｅｖｅｒｙ ｂｕｓｉｎｅｓｓ ｐｅｒｓｏｎ ｅｖｅｒｙｗｈｅｒｅ ｉｓ ｏｎｌｉｎｅ ｏｒ ａｂｏｕｔ ｔｏ ｇｅｔ ｏｎｌｉｎｅ. Ｂｕｓｉｎｅｓｓ ｗａｓ ｑｕｉｔｅ ｇｏｏｄ ｆｏｒ ｔｅｃｈ ｃｏｎｓｕｌｔｉｎｇ ｉｎ ｔｈｏｓｅ ｙｅａｒｓ." (Ｐｏｗｅｒｓ, 2002) Ｔｈｉｓ ｗａｓ ｔｈｅ ｙｅａｒｓ ｏｆ 1997-2001. Ｅｖｅｒｙ ｃｏｎｃｅｉｖａｂｌｅ ｉｄｅａ ｗａｓ ｏｎ ｔｈｅ Ｉｎｔｅｒｎｅｔ ａｔ ｔｈｉｓ ｔｉｍｅ, ａｎ ｏｖｅｒｎｉｇｈｔ ｓｕｃｃｅｓｓ ｂｕｔ ａｓ ｗｅｌｌ ａｓ ａｎ ｏｖｅｒｎｉｇｈｔ ｆａｉｌｕｒｅ. Ｔｈｉｓ ｃｈａｎｇｅ ｔｏｗａｒｄｓ ｔｈｅ ｕｎｔｏｕｃｈａｂｌｅ ｇｏｌｄ ｗａｓ ｕｎｂｅｌｉｅｖａｂｌｅ. Ｈｏｗｅｖｅｒ, ｃｏｌｌｅｇｅｓ ａｎｄ ｕｎｉｖｅｒｓｉｔｉｅｓ ｏｎｃｅ ａｇａｉｎ ｓａｔ ｂａｃｋ ａｎｄ ｗａｔｃｈｅｄ. Ｉｔ ｗａｓ ａｔ ｔｈｅ ｅｎｄ ｏｆ ｔｈｅ ｆｌｏｐ ｏｆ ｄｏｔｃｏｍ ｂｕｓｉｎｅｓｓｅｓ ｔｈａｔ ｃｏｌｌｅｇｅｓ ａｎｄ ｕｎｉｖｅｒｓｉｔｉｅｓ ｂｅｇａｎ ｔｏ ｃｒｅｅｐ ｏｕｔ. Ｉｎ 2000, ｔｈｅ ｓｍａｌｌ ｃｏｍｍｕｎｉｔｙ ｃｏｌｌｅｇｅ ｉｎ ｍｙ ｈｏｍｅｔｏｗｎ ｉｎ Ｉｏｗａ ｈａｄ ｏｐｅｎｅｄ ｔｈｅｉｒ ｍｉｎｄｓ ａｎｄ ｃｒｅａｔｅｄ ａ ｗｅｂｓｉｔｅ. Ｉｔ ｗａｓ ｖｅｒｙ ｓｉｍｐｌｅ ｃｏｎｔａｉｎｉｎｇ ｃｏｎｔａｃｔ ｎｕｍｂｅｒｓ ａｎｄ ｃｌａｓｓ ｏｆｆｅｒｉｎｇｓ. Ｔｈｅｙ ａｌｓｏ ｗｅｒｅ ｔａｋｉｎｇ ａ ｌｅａｐ ｏｆ ｆａｉｔｈ ｔｏ ｏｆｆｅｒ ｏｎｌｉｎｅ ｃｏｌｌｅｇｅ ｃｏｕｒｓｅｓ. Ｔｈｉｓ ｗａｓ ｔｈｅ ｙｅａｒ ｔｈａｔ ｗｅ ｃｏｕｌｄ ａｆｆｏｒｄ ｔｏ ｐｕｒｃｈａｓｅ ａ ｈｏｍｅ ｃｏｍｐｕｔｅｒ ａｎｄ ｃｏｎｎｅｃｔ ｔｈｅ Ｉｎｔｅｒｎｅｔ. Ｗｅ ｗｅｒｅ ｌｉｖｉｎｇ ｉｎ Ｇｅｒｍａｎｙ. Ｉ ｃａｎ ｒｅｃａｌｌ ｓｔａｙｉｎｇ ｏｎ ｔｈｅ Ｉｎｔｅｒｎｅｔ ｆｏｒ 24 ｈｏｕｒｓ ｉｎ ａｍａｚｅｍｅｎｔ ｂｅｃａｕｓｅ ｏｆ ａｌｌ ｔｈｅ ｉｎｆｏｒｍａｔｉｏｎ ｔｈａｔ Ｉ ｃｏｕｌｄ ｆｉｎｄ ａｓ Ｉ ｓｅａｒｃｈｅｄ ｔｈｅ Ｗｏｒｌｄ Ｗｉｄｅ Ｗｅｂ. Ｔｈｉｓ ｗａｓ ａｌｓｏ ｗｈｅｎ Ｉ ｃｒｅａｔｅｄ ｍｙ ｖｅｒｙ ｆｉｒｓｔ ｅｍａｉｌ. Ｔｈｉｓ ｓｏｕｒｃｅ ｏｆ ｃｏｎｎｅｃｔｉｏｎｓ ｓｈｏｗｅｄ ｍｅ ａ ｂｉｇｇｅｒ ｐｌａｃｅ ｔｈａｔ Ｉ ｗａｓ ｌｉｖｉｎｇ, ｉｔ ｓｈｏｗｅｄ ｍｅ ｇｒｅａｔｅｒ ｏｐｐｏｒｔｕｎｉｔｉｅｓ ａｎｄ ｍａｄｅ ｍｅ ｆｅｅｌ ｌｉｋｅ Ｉ ｃｏｕｌｄ ｄｏ ｗｈａｔ Ｉ ｓｅｔ ｍｙ ｍｉｎｄ ｔｏｗａｒｄｓ. "Ｔｈｅ ｒｉｓｅ ｏｆ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｓｉｇｎｉｆｉｅｓ ｔｈｉｓ ｄｅｖｅｌｏｐｍｅｎｔ ａｎｄ ｒｅｖｅａｌｓ ｔｈａｔ ｈｕｍａｎ ｂｅｉｎｇｓ ａｒｅ ｂｅｃｏｍｉｎｇ ｏｒｉｅｎｔｅｄ ｔｏｗａｒｄ ｓｏｃｉａｌ ｌｉｆｅ ｉｎ ａ ｇｅｎｅｒｉｃａｌｌｙ ｄｉｆｆｅｒｅｎｔ ｍａｎｎｅｒ" (ＭｃＳｗｉｔｅ, 2009). Ｆｒｏｍ ｔｈｅ ｏｔｈｅｒ ｓｉｄｅ ｏｆ ｔｈｅ ｗｏｒｌｄ, Ｉ ｈａｄ ｒｅｇｉｓｔｅｒｅｄ ｔｏ ｔａｋｅ ｏｎｌｉｎｅ ｃｏｌｌｅｇｅ ｃｏｕｒｓｅｓ ｔｏ ｏｂｔａｉｎ ｍｙ ａｓｓｏｃｉａｔｅ'ｓ ｄｅｇｒｅｅ. Ｔｈｉｓ ｍｏｖｅｍｅｎｔ ｆｏｒ ｃｏｌｌｅｇｅｓ ｔｏ ｏｆｆｅｒ ｏｎｌｉｎｅ ｃｏｕｒｓｅｓ ｗａｓ ｌｏｏｋｅｄ ｄｏｗｎ ｕｐｏｎ ｂｙ ｂｉｇｇｅｒ ｕｎｉｖｅｒｓｉｔｉｅｓ. Ｔｈｅｙ ｈａｄ ｃａｕｔｉｏｕｓｌｙ ｍａｄｅ ｔｈｅ ｍｏｖｅ ｔｏ ｃｒｅａｔｅ ａ ｗｅｂｓｉｔｅ ｔｈａｔ ｏｆｆｅｒｅｄ ｉｎｆｏｒｍａｔｉｏｎａｌ ｄａｔａ ｆｏｒ ｐｏｔｅｎｔｉａｌ ｓｔｕｄｅｎｔｓ. Ｉｎ ｔｈｅ ｔｈｒｅｅ ｃｏｕｒｓｅｓ ｔｈａｔ Ｉ ｔｏｏｋ, ｓｏｃｉｏｌｏｇｙ, ｍｅｔｅｏｒｏｌｏｇｙ ａｎｄ ｓｏｃｉａｌ ｂｅｈａｖｉｏｒ, Ｉ ｗａｓ ｎｏｔ ｔｈｅ ｏｎｌｙ ｐｅｒｓｏｎ ｗｈｏ ｗａｓ ｌｉｖｉｎｇ ｏｕｔｓｉｄｅ ｏｆ ｔｈｅ ｓｍａｌｌ ｔｏｗｎ ｃｏｍｍｕｎｉｔｙ ｉｎ ｗｈｉｃｈ ｔｈｅ ｃｏｌｌｅｇｅ ｗａｓ ｌｏｃａｔｅｄ. Ｉｎ ｆａｃｔ, ｔｈｅｒｅ ｗａｓ ｓｏｍｅｏｎｅ ｌｉｖｉｎｇ ｉｎ Ｃａｌｉｆｏｒｎｉａ, Ｋａｎｓａｓ ａｎｄ Ｉ ｂｅｌｉｅｖｅ Ｎｏｒｔｈ Ｃａｒｏｌｉｎａ. Ｔｈｉｓ ｅｘｐａｎｓｉｏｎ ｏｆ ｏｎｌｉｎｅ ｔｅａｃｈｉｎｇ ｅｘｐａｎｄｅｄ ｔｈｅ ｒｏｌｅｓ ｏｆ ｅｎｒｏｌｌｍｅｎｔ ｍａｎａｇｅｍｅｎｔ ａｎｄ ｉｎｃｒｅａｓｅｄ ｔｈｅｉｒ ｃｌａｓｓ ｐｏｐｕｌａｔｉｏｎ. Ｗｈｉｌｅ ｉｎ Ｇｅｒｍａｎｙ ｉｎ 2000-01, Ｉ ｈａｄ ａｌｓｏ ｊｏｉｎｅｄ ａ ｇｒｏｕｐ ｏｆｆｅｒｅｄ ｏｎｌｉｎｅ ｔｈｒｏｕｇｈ Ｙａｈｏｏ. Ｙａｈｏｏ ｉｓ ａ ｗｅｂｓｉｔｅ ｔｈａｔ ｓｅｒｖｉｃｅｓ ｏｆｆｅｒ ｅｍａｉｌ, ｉｎｆｏｒｍａｔｉｏｎ, ｇａｍｅｓ, ｉｎｓｔａｎｔ ｍｅｓｓａｇｉｎｇ, ｎｅｗｓ, ｍａｐｓ, ｅｔｃ. Ｔｈｉｓ ｇｒｏｕｐ ｗａｓ ａ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ ｓｅｒｖｉｃｅ. Ｉ ｍｅｔ ｏｔｈｅｒ ｗｏｍｅｎ ｗｈｏ ｈａｄ ｓｉｍｉｌａｒ ｈｏｂｂｙ ｉｎｔｅｒｅｓｔｓ ａｓ ｍｅ. Ｗｅ ｓｈａｒｅｄ ｒｅｃｉｐｅｓ, ｅｎｃｏｕｒａｇｅｄ ｅａｃｈ ｏｔｈｅｒ ａｎｄ ｓｏｍｅ ｏｆ ｕｓ ｂｅｃａｍｅ ｖｅｒｙ ｇｏｏｄ ｆｒｉｅｎｄｓ. Ｉ ｈａｄ ｄｅｖｅｌｏｐｅｄ ｔｈｅｓｅ ｏｎｌｉｎｅ ｆｒｉｅｎｄｓｈｉｐｓ ａｎｄ ｌａｔｅｒ ｍｅｔ ｓｏｍｅ ｏｆ ｔｈｅｓｅ ｗｏｍｅｎ ｉｎ ｐｅｒｓｏｎ. Ｔｈｉｓ ｗａｓ ｔｈｅ ｓｔａｒｔ ｏｆ ａ ｂｉｇｇｅｒ ｓｏｃｉａｌ ｎｅｔｗｏｒｋ ｔｈａｔ ｗｏｕｌｄ ｂｅ ｉｎｔｒｏｄｕｃｅｄ ｌａｔｅｒ. Ｔｗｏ ｙｅａｒｓ ｌａｔｅｒ ａｆｔｅｒ ｍｏｖｉｎｇ ｂａｃｋ ｔｏ Ｉｏｗａ, Ｉ ａｔｔｅｎｄｅｄ Ｗｅｓｔｅｒｎ Ｉｌｌｉｎｏｉｓ Ｕｎｉｖｅｒｓｉｔｙ. Ｔｈｅｙ ｈａｄ ｄｅｖｅｌｏｐｅｄ ｔｈｅｉｒ ｗｅｂｓｉｔｅ ｂｅｙｏｎｄ ｔｈｅ ｉｎｆｏｒｍａｔｉｏｎａｌ ｄａｔａ. Ｔｈｅｙ ｎｏｗ ｈａｄ ｉｎｃｏｒｐｏｒａｔｅｄ ｔｈｅｉｒ ｂａｎｎｅｒ ｓｙｓｔｅｍ, ｗｈｉｃｈ ｉｓ ｔｈｅ ｄａｔａｂａｓｅ ｗｈｅｒｅ ｓｔｕｄｅｎｔｓ ｃａｎ ｒｅｇｉｓｔｅｒ ｆｏｒ ｃｌａｓｓｅｓ, ｃｈｅｃｋ ｔｈｅｉｒ ｇｒａｄｅｓ, ｒｅｑｕｅｓｔ ｆｏｒ ａ ｔｒａｎｓｃｒｉｐｔ ａｎｄ ｎｏｗ ｂｌａｃｋｂｏａｒｄ. Ｂｌａｃｋｂｏａｒｄ ｉｓ ａ ｓｔａｎｄａｒｄ ｓｙｓｔｅｍ ｔｈａｔ ｃｏｌｌｅｇｅｓ ｕｓｅ ｔｏ ｏｆｆｅｒ ｏｎｌｉｎｅ ｃｌａｓｓｅｓ ｏｒ ｒｅｓｏｕｒｃｅｓ. Ｈｅｎｒｉｋ Ｅｇｂｅｒｔ ｓｔｕｄｉｅｄ ｔｈｅ ｓｕｃｃｅｓｓ ｏｆ ｂｕｓｉｎｅｓｓ ｔｈｒｏｕｇｈ ｔｈｅ ｕｓｅ ｏｆ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ. "Ｔｈｅ ｈｕｍａｎ ｃａｐｉｔａｌ ｏｆ ａｎ ｅｎｔｒｅｐｒｅｎｅｕｒ ａｆｆｅｃｔｓ ｔｈｅ ｐｅｒｆｏｒｍａｎｃｅ ｏｆ ｈｉｓ ｏｒ ｈｅｒ ｅｎｔｅｒｐｒｉｓｅ: ｔｈｅ ｈｉｇｈｅｒ ｔｈｅ ｆｏｒｍａｌ ｅｄｕｃａｔｉｏｎａｌ ｄｅｇｒｅｅ, ｔｈｅ ｍｏｒｅ ｌｉｋｅｌｙ ｉｔ ｉｓ ｆｏｒ ａｎ ｅｎｔｒｅｐｒｅｎｅｕｒ'ｓ ｃｏｍｐａｎｙ ｔｏ ｄｅｖｅｌｏｐ ｓｕｃｃｅｓｓｆｕｌｌｙ...ａｎｄ ａｌｓｏ ｔｈｅ ｌｏｎｇｅｒ ｉｔ ｓｕｒｖｉｖｅｓ ｏｎ ｔｈｅ ｍａｒｋｅｔ." (2009) Ｔｈｉｓ Ｕｎｉｖｅｒｓｉｔｙ ｗａｓ ｒｅａｃｈｉｎｇ ｏｕｔ ｔｏ ｅｄｕｃａｔｅ ｔｈｅｉｒ ｓｔｕｄｅｎｔｓ ｔｏ ｂｅｃｏｍｅ ｍｏｒｅ ｓｕｃｃｅｓｓｆｕｌ. Ａｌｔｈｏｕｇｈ ｉｔ ｔｏｏｋ ｓｅｖｅｒａｌ ｙｅａｒｓ ｌａｔｅｒ ｔｈａｎ ｓｍａｌｌｅｒ ｃｏｌｌｅｇｅｓ, ｔｈｅ Ｕｎｉｖｅｒｓｉｔｙ ｈａｄ ｓｔａｒｔｅｄ ｔｏ ｏｆｆｅｒ ｏｎｌｉｎｅ ｃｏｕｒｓｅｓ. Ｔｈｅｒｅ ｗｅｒｅ ｏｎｌｙ ａ ｈａｎｄｆｕｌ ｏｆ ｃｌａｓｓｅｓ ａｖａｉｌａｂｌｅ ａｎｄ ｔｅｓｔｓ ｗｅｒｅ ｓｔｉｌｌ ａｄｍｉｎｉｓｔｒａｔｅｄ ｏｎ ｃａｍｐｕｓ, ｂｕｔ ｉｔ ｗａｓ ｓｔｉｌｌ ａ ｓｔｅｐ ｃｌｏｓｅｒ ｔｏ ｔｈｅ ｕｓｅ ｏｆ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ. Ｗｈａｔ ｅｘａｃｔｌｙ ａｒｅ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ? "Ｓｏｃｉａｌ ｎｅｔｗｏｒｋ ｉｓ ｔｈｅ ｌａｂｅｌ ａｔｔａｃｈｅｄ ｔｏ ａｎｙ ｃｏｎｓｕｍｅｒ ｉｎｉｔｉａｔｅｄ ｃｏｍｍｕｎｉｃａｔｉｏｎ ｗｉｔｈ ｏｔｈｅｒ ｃｏｎｓｕｍｅｒｓ ｗｈｏ ｓｈａｒｅ ａｎ ｉｎｔｅｒｅｓｔ ａｎｄ ｕｓｅ ｔｈｅ ｗｏｒｌｄ-ｗｉｄｅ-ｗｅｂ ａｓ ａ ｐｌａｔｆｏｒｍ ｆｏｒ ｃｒｅａｔｉｎｇ ａ ｃｏｍｍｕｎｉｔｙ ｆｏｒ ｐａｒｔｉｃｉｐａｔｉｏｎ. Ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｔｈａｔ ｍａｙ ｏｎｃｅ ｈａｖｅ ｂｅｅｎ ｋｎｉｔｔｉｎｇ ｃｉｒｃｌｅｓ ａｎｄ ｇａｒｄｅｎｉｎｇ ｃｌｕｂｓ ａｒｅ ｎｏｗ ｉｎ ｔｈｅ 21ｓｔ ｃｅｎｔｕｒｙ, ｔｈａｎｋｓ ｔｏ ｔｅｃｈｎｏｌｏｇｙ, ｃｏｖｅｒｉｎｇ ｓｕｃｈ ａｒｅａｓ ａｓ ｖｉｒｔｕａｌ ｂｏｏｋ ｃｌｕｂｓ, ｍｕｓｉｃ ｃｒｅａｔｉｏｎ ｇｒｏｕｐｓ, ｔｒａｖｅｌ ａｄｖｉｓｏｒｙ ｓｅｒｖｉｃｅｓ, ｆｒｉｅｎｄｓｈｉｐ ｓｉｔｅｓ ｅｔｃ...Ｒｅｆｅｒｒａｌ ｍａｒｋｅｔｓ ｎｏｗ ｉｎｃｌｕｄｅ "ｗｏｒｄ-ｏｆ-ｍｏｕｓｅ", ｉｎ ａｄｄｉｔｉｏｎ ｔｏ ｗｏｒｄ-ｏｆ-ｍｏｕｔｈ, ｄｅｒｉｖｅｄ ｆｒｏｍ ｔｈｅ ｉｎｃｒｅａｓｅ ｉｎ ｎｕｍｂｅｒ ｏｆ ｃｕｓｔｏｍｅｒｓ ｒｅｆｅｒｒｉｎｇ ｔｏ ｅａｃｈ ｏｔｈｅｒ ｔｈｒｏｕｇｈ ｔｈｅ Ｉｎｔｅｒｎｅｔ ａｎｄ ｔｈｅ ｒｉｓｅ ｉｎ ｐａｒｔｉｃｉｐａｔｉｏｎ ｉｎ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ" (Ｈａｒｒｉｄｇｅ-Ｍａｒｃｈ, 2009). Ｉｎ 2006 ａ ｎｅｗ ｅｒａ ｔｏ ｔｈｅ ｕｓｅ ｏｆ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｅｖｏｌｖｅｄ ｆｒｏｍ ｔｈｅ ｂａｓｉｓ ｏｆ ａ ｐｒｅｐ-ｓｃｈｏｏｌ'ｓ ｆａｃｅ ｂｏｏｋ ｗｈｉｃｈ ｗａｓ ａ ｈａｒｄ ｃｏｐｙ ｏｆ ｐｈｏｔｏｇｒａｐｈｓ ｏｆ ｓｔｕｄｅｎｔｓ ａｎｄ ｐｒｏｆｅｓｓｏｒｓ ｆｏｒ ｑｕｉｃｋ ｒｅｆｅｒｅｎｃｅｓ ｔｏ ｐｌａｃｅ ｎａｍｅｓ ａｎｄ ｆａｃｅｓ ｔｏｇｅｔｈｅｒ. Ｓｅｖｅｒａｌ ｃｏｌｌｅｇｅ ｓｔｕｄｅｎｔｓ ｇｏｔ ｔｏｇｅｔｈｅｒ ａｎｄ ｂｒａｉｎｅｄ ｓｔｏｒｍｅｄ ｔｏ ｃｒｅａｔｅ ｔｈｅ ｏｎｌｉｎｅ ｓｏｃｉａｌ ｎｅｔｗｏｒｋ, Ｆａｃｅｂｏｏｋ (ＦＢ), ｗｈｉｃｈ ａｌｌｏｗｅｄ ａｎｙｏｎｅ ｏｖｅｒ ｔｈｅ ａｇｅ ｏｆ 13 ｔｏ ｃｒｅａｔｅ ａｎ ａｃｃｏｕｎｔ ａｎｄ ｎｅｔｗｏｒｋ ｗｉｔｈ ｆｒｉｅｎｄｓ ａｃｒｏｓｓ ｔｈｅ Ｕｎｉｔｅｄ Ｓｔａｔｅｓ. Ｔｈｉｓ ｓｕｃｃｅｓｓ ｓｐｒｅａｄ ｖｉｒａｌｌｙ ａｃｒｏｓｓ ｔｈｅ ｗｏｒｌｄ ｔｏ ｍａｉｎｔａｉｎ ｏｖｅｒ 400 ｍｉｌｌｉｏｎ ｕｓｅｒｓ ｔｏｄａｙ. (Ｆａｃｅｂｏｏｋ, 2010) Ｉｎ ａｄｄｉｔｉｏｎ ｔｏ Ｆａｃｅｂｏｏｋ, ｔｅｃｈｎｏｌｏｇｙ ｈａｓ ｉｎｔｒｏｄｕｃｅｄ Ｍｙｓｐａｃｅ, Ｔｗｉｔｔｅｒ, ａｎｄ ｖａｒｉｏｕｓ ｏｔｈｅｒ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ. Ｂｕｓｉｎｅｓｓｅｓ ａｒｅ ｕｔｉｌｉｚｉｎｇ ｔｈｅｓｅ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｔｏ ｒｅａｃｈ ｏｕｔ ｔｏ ｔｈｅｉｒ ｃｕｓｔｏｍｅｒｓ. Ｂｕｓｉｎｅｓｓｅｓ ｉｎｃｌｕｄｉｎｇ ｔｈｅ ＩＲＳ, Ｔｅｌｅｖｉｓｉｏｎ ｓｔａｔｉｏｎｓ, Ｒａｄｉｏ Ｓｔａｔｉｏｎｓ ａｎｄ ｎｏｗ Ｃｏｌｌｅｇｅｓ ａｎｄ Ｕｎｉｖｅｒｓｉｔｉｅｓ. Ａｃｃｏｒｄｉｎｇ ｔｏ ｔｈｅ Ａｍｅｒｉｃａｎ Ｉｎｓｔｉｔｕｔｅ ｏｆ Ｃｅｒｔｉｆｉｅｄ Ｐｕｂｌｉｃ Ａｃｃｏｕｎｔａｎｔｓ, ｓｔａｔｅｓ ｔｈａｔ ｔｈｅ ＩＲＳ ｆｅｅｌｓ ｔｈａｔ "ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ ａｎｄ ｓｏｃｉａｌ ｍｅｄｉａ ｔｏｏｌｓ, ｆｏｒ ｕｓ, ａｃｔｕａｌｌｙ ｈａｖｅ ｂｅｃｏｍｅ ａ ｓｔｒａｔｅｇｙ ａｃｃｅｌｅｒａｔｏｒ... Ｔｈｅ ｉｎｔｅｒｅｓｔｉｎｇ ｔｈｉｎｇ ａｂｏｕｔ ｔｈｅ ｓｏｃｉａｌ ｍｅｄｉａ ｓｔｕｆｆ ｉｓ ｔｈａｔ ｉｔ ａｌｌｏｗｓ ｙｏｕ ｔｏ ｃｏｎｎｅｃｔ ｔｏ ｐｅｏｐｌｅ, ｍａｋｅ ｍｏｒｅ ｒｅｌａｔｉｏｎｓｈｉｐｓ, ａｎｄ ｄｏ ｔｈｉｎｇｓ ｆａｓｔｅｒ ｔｈａｎ ｗｅ'ｖｅ ｅｖｅｒ ｂｅｅｎ ａｂｌｅ ｔｏ ｄｏ ｔｈｉｎｇｓ ｂｅｆｏｒｅ" (2009). "Ｃｏｎｓｕｍｅｒｓ ｃａｎ ａｎｄ ｄｏ ｊｏｉｎ ｄｉｓｃｕｓｓｉｏｎ ｇｒｏｕｐｓ ｔｏ ａｓｋ ｆｏｒ ａｄｖｉｃｅ ｗｈｅｎ ｓｅｅｋｉｎｇ ｉｎｆｏｒｍａｔｉｏｎ ｏｒ ａｓｓｉｓｔａｎｃｅ ｉｎ ｄｅｃｉｓｉｏｎ ｍａｋｉｎｇ, ｐｒｉｏｒ ｔｏ ｐｕｒｃｈａｓｉｎｇ. Ｔｈｅｙ ａｌｓｏ ｒｅｇｉｓｔｅｒ ｗｉｔｈ ｃｏｍｐｕｔｅｒ ｍｅｄｉａｔｅｄ ｃｏｍｍｕｎｉｃａｔｉｏｎｓ ｃｈａｎｎｅｌｓ, ｓｕｃｈ ａｓ ｄｉｓｃｕｓｓｉｏｎ ｆｏｒａ ａｎｄ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ, ｔｏ ｅｘｃｈａｎｇｅ ｖｉｅｗｓ ａｎｄ ｉｄｅａｓ ａｒｏｕｎｄ ａ ｔｏｐｉｃ. Ｔｈｅｓｅ ｓｉｔｅｓ ｐｒｅｓｅｎｔ ｏｐｐｏｒｔｕｎｉｔｉｅｓ ｆｏｒ ｒｅｌａｔｉｏｎｓｈｉｐ ｂｕｉｌｄｉｎｇ, ｎｏｔ ｏｎｌｙ ｂｅｔｗｅｅｎ ｐｅｅｒ ｔｏ ｐｅｅｒ ｂｕｔ ａｌｓｏ ｂｅｔｗｅｅｎ ｍａｒｋｅｔｅｒｓ ａｎｄ ｔｈｅｉｒ ｃｕｓｔｏｍｅｒｓ" (Ｈａｒｒｉｄｇｅ-Ｍａｒｃｈ, 2009). Ｔｈｉｓ ｈａｓ ｂｅｅｎ ｔｒｕｅ ｏｆ ｃｏｎｓｕｍｅｒｓ ｒｅｓｅａｒｃｈｉｎｇ ａｂｏｕｔ ｔｈｅｉｒ ｐｏｔｅｎｔｉａｌ ｃｏｌｌｅｇｅ ｅｄｕｃａｔｉｏｎ. Ｉ ｈａｖｅ ｓｔａｒｔｅｄ ｒｅｓｅａｒｃｈｉｎｇ ｔｈｅ ｃｏｌｌｅｇｅｓ ａｎｄ Ｕｎｉｖｅｒｓｉｔｉｅｓ ｏｎ Ｆａｃｅｂｏｏｋ ａｎｄ ｈａｖｅ ｆｏｕｎｄ ｔｈａｔ ｔｈｅ ｆｉｒｓｔ ＦＢ ｐａｇｅ ｆｏｒ ｔｈｅｓｅ ｉｎｓｔｉｔｕｔｉｏｎｓ ｂｅｇａｎ ｉｎ 2008. Ｏｎｅ ｐａｇｅ ｗａｓ ｃｒｅａｔｅｄ ｏｖｅｒ ｔｈｅ ｓｕｍｍｅｒ ｏｆ 2009 ｂｕｔ ｊｕｓｔ ｗｅｎｔ ｌｉｖｅ ｉｎ ｔｈｅ ｆａｌｌ ｏｆ 2009. Ｍａｊｏｒｉｔｙ ｏｆ ｔｈｅ ｓｔａｆｆ ａｔ ｔｈａｔ ｃａｍｐｕｓ ｈａｓ ｂｅｅｎ ｅｍｐｌｏｙｅｄ ｂｙ ｔｈｅ ｓｃｈｏｏｌ ｆｏｒ 30-45 ｙｅａｒｓ. Ａｓ ｍｅｎｔｉｏｎｅｄ ｂｙ Ｃｏｃｈ ａｎｄ Ｆｒｅｎｃｈ, ｒｅｓｉｓｔａｎｃｅ ｔｏ ｃｈａｎｇｅ ｉｓ ｇｒｅａｔｅｒ ｗｈｅｎ ａｎ ｅｍｐｌｏｙｅｅ ｗｈｏ ｈａｓ ｂｅｅｎ ｉｎ ａ ｐｏｓｉｔｉｏｎ ｆｏｒ ａ ｌｏｎｇｅｒ ａｍｏｕｎｔ ｏｆ ｔｉｍｅ ｃｏｍｐａｒｅｄ ｔｏ ｓｏｍｅｏｎｅ ｗｈｏ ｉｓ ｎｅｗ. Ｈｏｗｅｖｅｒ, ｗｈｅｎ ｔｈｅｒｅ ｉｓ ｅｎｏｕｇｈ ｓｕｐｐｏｒｔ ａｎｄ ｓｅｖｅｒａｌ ｍｅｅｔｉｎｇｓ ｔｈａｔ ｓｔｉｍｕｌａｔｅ ｔｈｅ ｎｅｅｄ ｆｏｒ ｃｈａｎｇｅ, ｉｔ ｉｓ ｐｏｓｓｉｂｌｅ ｆｏｒ ｍａｎａｇｅｍｅｎｔ ｔｏ ｒｅｍｏｖｅ ｔｈｅ ｒｅｓｉｓｔａｎｃｅ. (ＭｃＭａｈｏｎ, 2001) "Ａｌｔｈｏｕｇｈ ｊｕｓｔ ａ ｆｅｗ ｙｅａｒｓ ａｇｏ ｂｌｏｇｇｉｎｇ ｗａｓ ｕｎｃｏｍｍｏｎ ａｔ ｕｎｉｖｅｒｓｉｔｉｅｓ, ａｂｏｕｔ 30 ｐｅｒｃｅｎｔ ｏｆ ｓｃｈｏｏｌｓ ｎｏｗ ｕｓｅ ｔｈｉｓ ｈｉｇｈ-ｔｅｃｈ ｗａｙ ｏｆ ｋｅｅｐｉｎｇ ｉｎ ｔｏｕｃｈ ｔｏ ｈｅｌｐ ｒｅｃｒｕｉｔ..." Ｓｔｏｎｙ Ｂｒｏｏｋ Ｃｏｌｌｅｇｅ ｉｓ ｏｎｅ ｏｆ ｔｈｏｓｅ ｔｈａｔ ｈａｖｅ ｔａｐｐｅｄ ｉｎｔｏ ｔｈｅ ｔｅｃｈｎｏｌｏｇｙ ｒｅｃｒｕｉｔｍｅｎｔ ｅｆｆｏｒｔｓ, ｔｈｅｙ ｓｔａｔｅｄ ｔｈａｔ ｏｎｅ ｏｆ ｔｈｅｉｒ ｂｌｏｇｓ ｈａｖｅ ｂｅｅｎ "ｖｉｅｗｅｄ 28,000 ｔｉｍｅｓ..." ｉｎ ｏｎｅ ｍｏｎｔｈ ａｌｏｎｅ (Ｃｌａｕｄｅ, 2008). Ｔｈｅｒｅ ｉｓ ａ ｒｅｐｅａｔ ｏｆ ｃｏｎｔａｃｔ ｄａｔａ ｆｏｒ ａｄｍｉｓｓｉｏｎｓ ａｎｄ ｔｈｅｉｒ ｍｉｓｓｉｏｎ ｓｔａｔｅｍｅｎｔ ｏｎ ｍｏｓｔ ｐａｇｅｓ. Ｉｎ ａｄｄｉｔｉｏｎ ｔｈｅｓｅ ｉｎｓｔｉｔｕｔｉｏｎｓ ａｒｅ ｐｏｓｔｉｎｇ ｅｖｅｎｔｓ ｔｈａｔ ａｒｅ ｈａｐｐｅｎｉｎｇ ｏｒ ｈａｖｅ ｈａｄ ｈａｐｐｅｎｅｄ, ａｃｃｏｍｐａｎｉｅｄ ｗｉｔｈ ｐｈｏｔｏｇｒａｐｈｓ. Ｓｏｍｅ ｈａｖｅ ａｎ ａｒｅａ ｆｏｒ ｂｌｏｇｓ, ｗｈｉｃｈ ｃｏｎｓｉｓｔｓ ｏｆ ａ ｖｏｉｃｅ ｆｒｏｍ ｔｈｅ ｓｃｈｏｏｌ ｐｒｅｓｉｄｅｎｔ, ｓｔｕｄｅｎｔ ｇｏｖｅｒｎｍｅｎｔ ｐｒｅｓｉｄｅｎｔ ｏｒ ｅｖｅｎ ａｄｍｉｓｓｉｏｎｓ ｓｔａｆｆ. Ｍｏｓｔ ｉｎｓｔｉｔｕｔｉｏｎｓ ｈａｖｅ ｌｉｍｉｔｅｄ ｔｈｅ ａｂｉｌｉｔｙ ｏｆ ｍｅｍｂｅｒｓ ｔｏ ｐｏｓｔ ａｎｙｔｈｉｎｇ ｏｎ ｔｈｅ ｐａｇｅ, ｌｅａｖｉｎｇ ｔｈｅ ｐａｇｅ ａｓ ａｎ ｉｎｆｏｒｍａｔｉｏｎ ｐａｇｅ ａｓ ａｔｔｅｍｐｔ ｔｏ ｒｅａｃｈ ｏｕｔ ｔｏ ｓｔｕｄｅｎｔｓ ｗｈｏ ｗｏｕｌｄ ｎｏｔ ｇｏ ｔｏ ａ ｗｅｂｓｉｔｅ ｔｏ ｒｅｓｅａｒｃｈ ａｂｏｕｔ ｔｈｅ ｃｏｌｌｅｇｅ. Ｉｎｓｔａｎｔ ｍｅｓｓａｇｉｎｇ ｈａｓ ｂｅｃｏｍｅ ａ ｄｅｂａｔｅ ｏｎ ｗｈｅｔｈｅｒ ｏｒ ｎｏｔ ａ ｃｏｌｌｅｇｅ ｓｈｏｕｌｄ ｏｆｆｅｒ ｔｈｉｓ ａｐｐｌｉｃａｔｉｏｎ ａｂｉｌｉｔｙ, ａｌｌｏｗｉｎｇ ａｎ ａｄｍｉｓｓｉｏｎｓ ｒｅｐｒｅｓｅｎｔａｔｉｖｅ ｔｏ ｃｈａｔ ｌｉｖｅ ｗｉｔｈ ｔｈｅ ｓｔｕｄｅｎｔ ｉｎ ｒｅａｌ ｔｉｍｅ, ａｌｓｏ ａｌｌｏｗｉｎｇ ｔｈｅ ｒｅｐｒｅｓｅｎｔａｔｉｖｅ ｔｏ ｃｈａｔ ｗｉｔｈ ｍｕｌｔｉｐｌｅ ｐｅｒｓｏｎｓ ａｔ ｏｎｃｅ. Ｉ ｆｏｒｅｓｅｅ ｔｈｉｓ ａｓ ａｎ ａｒｅａ ｏｆ ｃｈａｎｇｅ ｔｈａｔ ｗｉｌｌ ｍｏｖｅ ｔｏｗａｒｄｓ ｔｈｉｓ ａｐｐｌｉｃａｔｉｏｎ, ｂｕｔ ｃｕｒｒｅｎｔｌｙ ｉｓ ｒｅｌｕｃｔａｎｔ. Ｎｏｔ ｏｎｌｙ ｉｓ ｔｈｉｓ ａ ｍｕｌｔｉ ｔａｓｋｉｎｇ ａｂｉｌｉｔｙ ｂｕｔ ｉｔ ａｌｌｏｗｓ ｔｈｅ ｒｅｐｒｅｓｅｎｔａｔｉｖｅ ｔｏ ｓａｖｅ ｔｉｍｅ ｒｅｓｐｏｎｄｉｎｇ ｔｏ ｎｕｍｅｒｏｕｓ ｏｆ ｅｍａｉｌｓ ａｎｄ ｆｒｅｅｓ ｕｐ ｔｈｅ ｐｈｏｎｅ ｌｉｎｅｓ. Ｓｔｏｎｙ Ｂｒｏｏｋ Ｃｏｌｌｅｇｅ'ｓ ｕｓｅ ｏｆ ｉｎｓｔａｎｔ ｍｅｓｓａｇｅ ｈａｓ ａｌｌｏｗｅｄ ｔｈｅｍ ｔｏ ｈａｖｅ ａ "ｈａｌｆ ａ ｄｏｚｅｎ ｃｈａｔｓ ｗｉｔｈ ａｂｏｕｔ 270 ｓｔｕｄｅｎｔｓ ｆｒｏｍ Ｉｎｄｉａ, Ｋｅｎｙａ, Ｃｈｉｎａ ａｎｄ ａｒｏｕｎｄ ｔｈｅ ｎａｔｉｏｎ, ｒａｎｇｉｎｇ ｆｒｏｍ Ｃａｌｉｆｏｒｎｉａ ｔｏ Ｆｌｏｒｉｄａ" (Ｃｌａｕｄｅ, 2008). Ｓｏｍｅｏｎｅ ｗｈｏ ｗｏｒｋｓ ｉｎ ａｄｍｉｓｓｉｏｎｓ ｏｆ ｃｏｌｌｅｇｅｓ ｋｎｏｗ ｔｈａｔ ｉｎ ｏｎｅ ｐｈｏｎｅ ｃａｌｌ ｔｈｅｙ ｃａｎ ｒｅｓｐｏｎｄ ｔｏ ｔｈｒｅｅ ｅｍａｉｌｓ. Ｗｈｅｎ ｏｎ ｔｈｅ ｐｈｏｎｅ, ｔｈｅｙ ｍｉｓｓ ｔｈｅ ｏｐｐｏｒｔｕｎｉｔｙ ｔｏ ｓｐｅａｋ ｗｉｔｈ ｓｏｍｅｏｎｅ ｅｌｓｅ ｔｈａｔ ｃａｌｌｓ ａｎｄ ｔｈｅｎ ｌｅａｖｅｓ ａ ｍｅｓｓａｇｅ. Ｔｈｅｎ ｔｈｅｙ ｈａｖｅ ｔｏ ｔａｋｅ ａｄｄｉｔｉｏｎａｌ ｔｉｍｅ ｔｏ ｃｈｅｃｋ ｔｈｅｉｒ ｖｏｉｃｅｍａｉｌ. Ｉｎ ｔｈｅ ｔｉｍｅ ｏｆ ｏｎｅ ｃａｌｌ, ｏｎｅ ｍｉｇｈｔ ｈａｖｅ ｍｉｓｓｅｄ ｔｗｏ ｃａｌｌｓ, ｔｈｕｓ ｎｏｗ ｈａｖｉｎｇ ｔｏ ｌｉｓｔｅｎ ｔｏ ｔｗｏ ｖｏｉｃｅｍａｉｌｓ ａｎｄ ｔｈｅｎ ｔａｋｉｎｇ ｔｈｅ ｔｉｍｅ ｔｏ ｃａｌｌ ｅａｃｈ ｉｎｄｉｖｉｄｕａｌ. Ｔｈｅｒｅ ａｒｅ ａｄｄｉｔｉｏｎａｌ ａｄｖａｎｔａｇｅｓ ｏｆ ｓｏｃｉａｌ ｎｅｔｗｏｒｋ ｍａｒｋｅｔｉｎｇ ｗｈｉｃｈ ｎｏｔ ｏｎｌｙ ｉｎｃｌｕｄｅｓ ｒｅｌａｔｉｏｎｓｈｉｐ ｂｕｉｌｄｉｎｇ ｂｕｔ ｔｈｅ ａｂｉｌｉｔｙ ｔｏ ｔｒａｃｋ ｄａｔａ. Ｉｎ ａ ｓｕｒｖｅｙ ｃｏｎｄｕｃｔｅｄ ａｂｏｕｔ ｃｏｎｓｕｍｅｒｓ ｆｅｅｌｉｎｇｓ ｏｎ ｔｒａｄｉｔｉｏｎａｌ ａｄｖｅｒｔｉｓｅｍｅｎｔ ｓｈｏｗｅｄ ｔｈａｔ ｔｈｅｉｒ, "ａｔｔｉｔｕｄｅｓ ｔｏｗａｒｄ ａｄｖｅｒｔｉｓｉｎｇ ｐｌｕｍｍｅｔｅｄ ｂｅｔｗｅｅｎ Ｓｅｐｔｅｍｂｅｒ 2002 ａｎｄ Ｊｕｎｅ 2004" (Ｔｒｕｓｏｖ, 2009). Ｔｈｅ ｃｈａｎｇｅ ｏｆ ｔｒａｄｉｔｉｏｎａｌ ｖｉｒａｌ ｍａｒｋｅｔｉｎｇ, ｗｏｒｄ ｏｆ ｍｏｕｔｈ, ｔｏ ｗｏｒｄ ｏｆ ｍｏｕｓｅ ｈａｓ ｅｎａｂｌｅｄ ｓｕｒｖｅｙｓ ｔｏ ｂｅ ｃｏｎｄｕｃｔｅｄ ｔｏ ｗｉｄｅｒ ｇｒｏｕｐｓ ｏｆ ｃｏｎｓｕｍｅｒｓ ａｎｄ ｔｈｅ ｃａｐａｂｉｌｉｔｙ ｏｆ ｓｕｒｖｅｙ'ｓ ｔｏ ｂｅ ｓｈａｒｅｄ ｗｉｔｈ ｆｒｉｅｎｄｓ. Ｏｎｅ ｓｔｕｄｙ ｓｈｏｗｅｄ ｈｏｗ ｃｏｎｓｕｍｅｒｓ ｏｆ ａ ｌａｒｇｅ ｂｏｏｋｓｔｏｒｅ ｃｈａｉｎ ｓｔａｒｔｅｄ ｕｓｉｎｇ ｔｈｉｓ ｃｏｎｃｅｐｔ ｏｎ ｔｈｅｉｒ ｓｉｔｅ. Ｔｈｅｙ ｓｔａｒｔｅｄ ａ ｂｏｏｋ ｒｅｖｉｅｗ ｓｕｒｖｅｙ ｗｈｅｒｅ ｃｏｎｓｕｍｅｒｓ ｃａｎ ｐｏｓｔ ｔｈｅｉｒ ｏｐｉｎｉｏｎ ｏｎ ｂｏｏｋｓ ｔｈｅｙ ｐｕｒｃｈａｓｅｄ ａｎｄ ｒｅａｄ. Ｔｈｅ ｓｔｏｒｅ ｗａｓ ｔｈｅｎ ａｂｌｅ ｔｏ ｔｒａｃｋ ｎｏｔ ｏｎｌｙ ｔｈｅｉｒ ｓａｌｅｓ ｂｕｔ ｏｐｉｎｉｏｎｓ ｔｈｕｓ ｍａｋｉｎｇ ｔｈｅｉｒ ｓｔｏｃｋｉｎｇ ｏｆ ｈｏｔ ｉｔｅｍ ｐｒｉｃｅｓ ｅａｓｉｅｒ. Ｏｎｅ ｗａｙ ｃｏｌｌｅｇｅ ａｄｍｉｓｓｉｏｎｓ ｃｏｕｌｄ ｕｓｅ ｔｈｉｓ ｔｏｏｌ ｗｏｕｌｄ ｂｅ ｔｏ ｐｏｓｔ ｑｕｅｓｔｉｏｎｓ ａｂｏｕｔ ｓｔｕｄｅｎｔ ｏｐｉｎｉｏｎｓ ａｎｄ ｒｅｃｅｉｖｅ ｒｅｓｐｏｎｓｅｓ, ｗｈｉｃｈ ｔｈｅｎ ｌｅａｄ ｔｏ ｃｏｎｃｅｐｔｉｏｎ ｏｆ ａ ｎｅｗ ｗａｙ ｏｆ ｈｏｓｔｉｎｇ ａｎ Ｏｐｅｎ Ｈｏｕｓｅ ｆｏｒ ｏｎｅ ｏｆ ｔｈｅ ｓｃｈｏｏｌｓ ｐｒｏｇｒａｍｓ. Ｉｎ ｄｏｉｎｇ ｓｏ, ｆａｎ ｍｅｍｂｅｒｓｈｉｐ ｉｎｃｒｅａｓｅｄ ｆｒｏｍ ｏｎｅ ｍｅｍｂｅｒ ｓｕｇｇｅｓｔｉｎｇ ｔｈｅｉｒ ｓｉｔｅ ｔｏ ａｎｏｔｈｅｒ ｍｅｍｂｅｒ. Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｓ ａｌｓｏ ｂｒｉｎｇ ｉｎ ａ ｃｌｏｓｅｒ ｌｏｏｋ ａｔ ｄｉｖｅｒｓｉｔｙ. Ｄｉｖｅｒｓｉｔｙ ｃａｎ ｂｅ ａｎ ａｒｅａ ｏｆ ｆｏｃｕｓ ｏｆ ｃｏｌｌｅｇｅ ａｄｍｉｓｓｉｏｎｓ. Ｒｅｐｒｅｓｅｎｔｉｎｇ ａｌｌ ａｒｅａｓ ｏｆ ｄｅｍｏｇｒａｐｈｉｃｓ ｓｈｏｕｌｄ ｏｎｌｙ ｂｅ ａ ｔｈｉｎｇ ｏｆ ｔｈｅ ｐａｓｔ, ａｓ ｗａｙｓ ｏｆ ｒｅａｃｈｉｎｇ ｓｔｕｄｅｎｔｓ ｈａｖｅ ｅｖｏｌｖｅｄ ｓｏ ｓｈｏｕｌｄ ｔｈｅ ｌｉｍｉｔａｔｉｏｎｓ ｏｆ ｒｅａｃｈｉｎｇ ｏｎｌｙ ｔｏ ｌｏｃａｌ ｓｔｕｄｅｎｔｓ. Ｅ ｒｅｃｒｕｉｔｉｎｇ ｈａｓ ｏｐｅｎｅｄ ｔｈｅ ｄｏｏｒｓ ｔｏ ａｌｌ ｅｔｈｎｉｃｉｔｉｅｓ ａｎｄ ｈｏｕｓｅｈｏｌｄ ｉｎｃｏｍｅｓ. Ｉｎｔｅｒｎｅｔ ｕｓａｇｅ ｉｓ ｆｏｕｎｄ ｎｏｔ ｏｎｌｙ ｉｎ ｔｈｅ ｈｏｍｅｓ ｂｕｔ ｉｎ ｈｉｇｈ ｓｃｈｏｏｌｓ, ａｉｒｐｏｒｔｓ, ａｎｄ ｌｉｂｒａｒｉｅｓ. Ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｈａｖｅ ｔａｐｐｅｄ ｉｎｔｏ ｍｉｎｏｒｉｔｙ ｒｅｃｒｕｉｔｉｎｇ, ｕｓｉｎｇ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ ｓｉｔｅｓ ａｓ ａ ｓｔｕｄｅｎｔ ｅｎｇａｇｅｍｅｎｔ ｔｏｏｌ. Ｔｈｅ Ｎａｔｉｏｎａｌ Ｒｅｓｅａｒｃｈ Ｃｅｎｔｅｒ ｆｏｒ Ｃｏｌｌｅｇｅ ａｎｄ Ｕｎｉｖｅｒｓｉｔｙ Ａｄｍｉｓｓｉｏｎｓ ｆｏｕｎｄ ｔｈａｔ "ｂｌａｃｋ ｓｔｕｄｅｎｔｓ ｅｘｐｒｅｓｓｅｄ ａ ｐｒｅｆｅｒｅｎｃｅ ｆｏｒ ｅｌｅｃｔｒｏｎｉｃ ｃｏｍｍｕｎｉｃａｔｉｏｎ ａｎｄ ｇｒｅａｔｅｒ ｉｎｔｅｒｅｓｔ ｉｎ ｕｓｉｎｇ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ ｔｏ ｉｎｔｅｒａｃｔ ｗｉｔｈ ｃｏｌｌｅｇｅｓ ａｎｄ ｍａｋｅ ｅｎｒｏｌｌｍｅｎｔ ｄｅｃｉｓｉｏｎｓ ｃｏｍｐａｒｅｄ ｔｏ ｔｈｅｉｒ ｗｈｉｔｅ ｃｏｕｎｔｅｒｐａｒｔｓ" (Ｈａｒｒｉｓ, 2008). Ｔｈｉｓ ａｌｌｏｗｓ ｔｈｅ ｐｒｅｊｕｄｉｃｅ ｏｆ ｃｏｌｏｒ ｔｏ ｂｅ ｅｌｉｍｉｎａｔｅｄ, ａｓ ｉｎ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｉｔ ｉｓ ａｂｏｕｔ ｔｈｅ ｒｅｌａｔｉｏｎｓｈｉｐ ｂｕｉｌｄｉｎｇ ｗｉｔｈｏｕｔ ｃｏｌｏｒ ａｔｔａｃｈｅｄ. Ｔｈｉｓ ｗｏｒｋｓ ｏｎ ｂｏｔｈ ｓｉｄｅｓ ｆｏｒ ｔｈｅ ｓｔｕｄｅｎｔ ａｎｄ ｔｈｅ ｒｅｃｒｕｉｔｅｒ. Ｕｎｌｅｓｓ ｔｈｅ ｓｔｕｄｅｎｔ ｍｅｅｔｓ ｔｈｅ ａｄｍｉｓｓｉｏｎｓ ｓｔａｆｆ ｆａｃｅ ｔｏ ｆａｃｅ ａｔ ａｎ ｅｖｅｎｔ ｏｒ ｓｅｅｓ ｔｈｅｉｒ ｐｈｏｔｏｇｒａｐｈ ｏｎ ｔｈｅｉｒ Ｆａｃｅｂｏｏｋ ｐａｇｅ, ｔｈｅｙ ｄｏ ｎｏｔ ｋｎｏｗ ｗｈａｔ ｅｔｈｎｉｃｉｔｙ ｔｈｅｙ ａｒｅ ｔｈｕｓ ｒｅｍｏｖｉｎｇ ｐｒｅｊｕｄｉｃｅｓ ｔｏｗａｒｄｓ ｔｈｅｉｒ ｒｅｓｐｏｎｓｉｂｉｌｉｔｉｅｓ ｏｆ ｒｅｃｒｕｉｔｍｅｎｔ. Ｔｈｅ ｓｔａｔｅ ｏｆ Ｍｉｓｓｏｕｒｉ ｈａｓ ｔａｋｅｎ ｏｎ ｔｈｉｓ ｃｈａｌｌｅｎｇｅ ｔｏ ｒｅｍｏｖｅ ｐｒｅｊｕｄｉｃｅｓ ｂｕｔ ａｌｓｏ ｔｏ ｅｎｃｏｕｒａｇｅ ｅｄｕｃａｔｉｏｎ ｏｆ ｏｔｈｅｒ ｃｕｌｔｕｒｅｓ. Ｔｈｅｉｒ ｕｓｅ ｏｆ "ｗｅｂ ｓｉｔｅ ａｎｄ ｏｔｈｅｒ ｍａｒｋｅｔｉｎｇ ｉｎｉｔｉａｔｉｖｅｓ.." ｈａｓ ｉｎｃｒｅａｓｅｄ "ｍｏｒｅ ｔｈａｎ 10,500 ｉｎｔｅｒｎａｔｉｏｎａｌ ｓｔｕｄｅｎｔｓ [ｔｏ] ａｔｔｅｎｄ Ｍｉｓｓｏｕｒｉ ｓｃｈｏｏｌｓ ｉｎ 2007, ｕｐ 7.5 ｐｅｒｃｅｎｔ ｆｒｏｍ ｔｈｅ ｙｅａｒ ｂｅｆｏｒｅ" (Ｊａｎｅｓｅ, 2009). Ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ｏｆｆｅｒ ｔｈｅ ａｂｉｌｉｔｙ ｔｏ ｄｅｖｅｌｏｐ ｒｅｌａｔｉｏｎｓｈｉｐｓ. Ｉｔ ｃａｎ ｓｔｒｅｎｇｔｈｅｎ ｔｈｅ ｅｍｏｔｉｏｎａｌ ｂｕｙ ｏｆ ａ ｓｔｕｄｅｎｔ ｔｏ ａｔｔｅｎｄ ａ ｐａｒｔｉｃｕｌａｒ ｃｏｌｌｅｇｅ. Ｗｈｅｎ Ｉ ｗｏｒｋｅｄ ｆｏｒ ａ ｃｕｌｉｎａｒｙ ｃｏｌｌｅｇｅ ａｓ ａｎ ａｄｍｉｓｓｉｏｎｓ ｒｅｐｒｅｓｅｎｔａｔｉｖｅ ｉｔ ｗａｓ ｍｙ ｒｅｓｐｏｎｓｉｂｉｌｉｔｙ ｔｏ ｃｒｅａｔｅ ａ ｒｅｌａｔｉｏｎｓｈｉｐ ｗｉｔｈ ｓｔｕｄｅｎｔｓ ｏｖｅｒ ｔｈｅ ｐｈｏｎｅ. Ｉ ｗｏｕｌｄ ｓｐｅａｋ ｗｉｔｈ ｓｔｕｄｅｎｔｓ ｗｈｏ ｌｉｖｅｄ ｉｎ Ｃａｎａｄａ, Ｃａｌｉｆｏｒｎｉａ, Ｎｅｗ Ｙｏｒｋ, Ｇｅｏｒｇｉａ ａｎｄ ｓｏｍｅ ｉｎｔｅｒｎａｔｉｏｎａｌｌｙ. Ｉ ｗａｓ ｓｅｌｌｉｎｇ ａ $40,000 ｔｗｏ ｙｅａｒ ｅｄｕｃａｔｉｏｎ ｓｐｅｃｉａｌｉｚｉｎｇ ｉｎ ｃｕｌｉｎａｒｙ ａｒｔｓ. Ｉ ｗｏｕｌｄ ｐｅｒｓｕａｄｅ ｔｈｅ ｉｎｄｉｖｉｄｕａｌ ｔｈａｔ ｔｈｅｙ ｎｅｅｄｅｄ ｔｏ ｒｅｌｏｃａｔｅ ｈｕｎｄｒｅｄｓ ｏｆ ｍｉｌｅｓ ａｗａｙ ｆｒｏｍ ｔｈｅｉｒ ｈｏｍｅ ｓｏｍｅｔｉｍｅｓ ｅｖｅｎ ｂｒｉｎｇｉｎｇ ａ ｆａｍｉｌｙ ｗｉｔｈ ｔｈｅｍ. Ｗｅｒｅ ｔｈｅｙ ｍｏｖｉｎｇ ｂｅｃａｕｓｅ ｔｈｅｙ ｎｅｅｄｅｄ ｔｈｅ $40,000 ｉｎ ｄｅｂｔ? Ｗｈｅｒｅ ｔｈｅｙ ｍｏｖｉｎｇ ｔｏ ｌｅａｒｎ ｈｏｗ ｔｏ ｐｒｏｐｅｒｌｙ ｃｕｔ ｗｉｔｈ ａ ｋｎｉｆｅ? Ｐｅｒｈａｐｓ, ｂｕｔ ｔｈｅ ｒｅａｌｉｔｙ ｗａｓ ｔｈｅｙ ｗｅｒｅ ｍｏｖｉｎｇ ｔｏ ｓｔａｒｔ ｔｈｅｉｒ ｎｅｗ ｃａｒｅｅｒ, ｔｈｅｉｒ ｎｅｗ ｌｉｆｅ ｂｅｃａｕｓｅ ｏｆ ｔｈｅ ｒｅｌａｔｉｏｎｓｈｉｐ ｔｈａｔ Ｉ ｈａｄ ｂｕｉｌｔ ｗｉｔｈ ｔｈｅｍ. Ｉ ｓｐｅｎｔ ｔｈｅ ｔｉｍｅ ｔｈｅｙ ｆｅｌｔ ｔｈｅｙ ｎｅｅｄｅｄ ｔｏ ｌｉｓｔｅｎ ｔｏ ｔｈｅ ｅｖｅｎｔｓ ｉｎ ｔｈｅｉｒ ｌｉｖｅｓ ｔｈａｔ ｍａｄｅ ｔｈｅｍ ｆｅｅｌ ｌｉｋｅ ｆａｉｌｕｒｅｓ, ｔｈｅ ｔｉｍｅ ｔｈａｔ ｔｈｅｙ ｗｅｒｅ ｄｅｐｒｅｓｓｅｄ ｂｅｃａｕｓｅ ｔｈｅｙ ｈａｄ ｊｕｓｔ ｌｏｓｔ ａ ｆａｍｉｌｙ ｍｅｍｂｅｒ ｏｒ ｊｕｓｔ ｔｏ ｅｎｃｏｕｒａｇｅ ｔｈｅｍ ｗｈｅｎ ｔｈｅｙ ｗｅｒｅ ｓｃａｒｅｄ ｂｅｃａｕｓｅ ｏｆ ｔｈｅ ｃｈａｎｇｅｓ ｔｈａｔ ｗｅｒｅ ｈａｐｐｅｎｉｎｇ. Ｉ ｈａｄ ｎｏｔ ｊｕｓｔ ｂｅｃｏｍｅ ｔｈｅｉｒ ａｄｍｉｓｓｉｏｎｓ ｒｅｐｒｅｓｅｎｔａｔｉｖｅ, Ｉ ｈａｄ ｂｅｃｏｍｅ ｔｈｅｉｒ ｆｒｉｅｎｄ. Ｍｏｓｔ ａｄｍｉｓｓｉｏｎｓ ｒｅｐｒｅｓｅｎｔａｔｉｖｅｓ ｗｅｒｅ ｎｏｔ ｗｉｌｌｉｎｇ ｔｏ ａｄａｐｔ ｔｏ ｔｈｉｓ ｃｈａｎｇｅ ｏｆ ｗａｙｓ ｔｏ ｒｅｓｐｏｎｄ ｔｏ ｓｔｕｄｅｎｔｓ. Ｔｈｅｙ ｆｅｌｔ ｔｈａｔ ｉｔ ｗａｓ ｔｏｏ ｐｅｒｓｏｎａｌ. Ｉ ｄｉｄ ｎｏｔ ｒｅｖｅａｌ ｍｕｃｈ ｐｅｒｓｏｎａｌ ｉｎｆｏｒｍａｔｉｏｎ ａｂｏｕｔ ｍｙｓｅｌｆ, ｔｈｅｙ ｄｉｄ ｎｏｔ ｋｎｏｗ ｗｈｅｒｅ Ｉ ｌｉｖｅｄ ｎｏｒ ｄｉｄ ｔｈｅｙ ｈａｖｅ ｍｙ ｐｅｒｓｏｎａｌ ｃｏｎｔａｃｔ ｉｎｆｏｒｍａｔｉｏｎ. Ｉ ｊｕｓｔ ｋｎｅｗ ｈｏｗ ｔｏ ｌｉｓｔｅｎ. Ｔｈｅｓｅ ｃｈａｎｇｅｓ ｆｒｏｍ ｔｈｅ ｎｏｒｍ ｃｒｅａｔｅｄ ｕｎｉｑｕｅｎｅｓｓ ｔｏ ａｄｍｉｓｓｉｏｎｓ ａｎｄ ｉｔ ｍａｄｅ ｍｅ ｓｕｃｃｅｓｓｆｕｌ ａｔ ｗｈａｔ Ｉ ｄｉｄ. Ｒｅｌａｔｉｏｎｓｈｉｐ ｂｕｉｌｄｉｎｇ ｈａｓ ｂｅｅｎ ｔａｋｅｎ ｔｏ ｔｈｅ ｎｅｘｔ ｓｔｅｐ ｗｉｔｈ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ. Ｉｔ ｃｒｅａｔｅｓ ｔｈｅ ｃａｐａｂｉｌｉｔｙ ｏｆ ｉｎｓｔａｎｔ ｇｒａｔｉｆｉｃａｔｉｏｎ ｗｈｅｎ ａｂｌｅ ｔｏ ｒｅｓｐｏｎｄ ｔｏ ａ ｓｔｕｄｅｎｔ ｏｎ ｔｈｅ ｓｐｏｔ ｗｉｔｈｏｕｔ ｔｈｅｍ ｈａｖｉｎｇ ｔｏ ｌｅａｖｅ ａ ｍｅｓｓａｇｅ ｏｎ ａ ｍａｃｈｉｎｅ ｏｒ ｗａｉｔ ｉｍｐａｔｉｅｎｔｌｙ ｆｏｒ ａｎ ｅｍａｉｌ ｒｅｓｐｏｎｓｅ. Ｂｕｔ ｔｈｅｒｅ ｉｓ ａｎｏｔｈｅｒ ｄｉｌｅｍｍａ ｔｈａｔ ｈａｓ ｓｎａｇｇｅｄ ｃｒｅａｔｉｎｇ ａｎｏｔｈｅｒ ｒｅｓｉｓｔａｎｃｅ ｔｏ ｃｈａｎｇｅ. Ｐｒｉｖａｃｙ. Ｑｕｅｓｔｉｏｎｓ ａｂｏｕｔ ｓｔｕｄｅｎｔ'ｓ ｐｒｉｖａｃｙ ｏｎ ｔｈｅｉｒ Ｆａｃｅｂｏｏｋ ｐａｇｅｓ ａｒｅ ａｎ ｉｓｓｕｅ. Ｙｅｓ, Ｉ ａｍ ａｂｌｅ ｔｏ ｇｏ ｏｎｔｏ ｔｈｅｉｒ ｐａｇｅ ａｎｄ ｓｅｅ ｔｈｅ ｐｈｏｔｏｓ ｏｆ ｔｈｅｉｒ ｗｅｅｋｅｎｄ ｐａｒｔｙｉｎｇ ｔｈａｔ ｔｈｅｙ ｐｏｓｔｅｄ, ｔｈｅ ｃｒａｚｙ ｅｘｐｅｒｉｍｅｎｔｓ ｔｈａｔ ｔｈｅｙ ｗｏｕｌｄ ｎｏｔ ｄａｒｅ ｔｏ ｌｅｔ ｔｈｅｉｒ ｐａｒｅｎｔｓ ｋｎｏｗ ｔｈａｔ ｔｈｅｙ ｗｅｒｅ ｉｎｖｏｌｖｅｄ ｏｒ ｐｅｒｈａｐｓ ｔｈｅｙ ｐｏｓｔｅｄ ｈａｔｅｆｕｌ ｗｏｒｄｓ ａｂｏｕｔ ｔｈｅ ｐｒｏｃｅｓｓ ｏｆ ｔｈｅｉｒ ａｄｍｉｓｓｉｏｎｓ ａｐｐｌｉｃａｔｉｏｎ. Ｓｔｕｄｉｅｓ ｈａｖｅ ｂｅｅｎ ｃｏｎｄｕｃｔｅｄ ａｂｏｕｔ ｈｏｗ ｒｅｌａｔｉｖｅ ｓｔｕｄｅｎｔ Ｆａｃｅｂｏｏｋ ｐａｇｅｓ ｓｈｏｗ ｃｏｌｌｅｇｅｓ ｔｈｅｉｒ ｐｅｒｓｏｎａｌｉｔｉｅｓ ａｎｄ ｈｏｗ ｔｈｅｙ ｗｏｕｌｄ ｒｅｐｒｅｓｅｎｔ ｔｈｅ ｎａｍｅ ｏｆ ｔｈｅ ｃｏｌｌｅｇｅ. (ＨＲ Ｍａｇａｚｉｎｅ, 2010) Ｉ ｈａｖｅ ｔａｕｇｈｔ ｓｅｍｉｎａｒｓ ｏｎ ｔｈｅ Ｐｒｏｆｅｓｓｉｏｎａｌｉｓｍ ｉｎ Ａｄｍｉｓｓｉｏｎｓ ｗｈｉｃｈ ｉｎｃｌｕｄｅｓ ｔｈｅ ｕｓｅ ｏｆ Ｆａｃｅｂｏｏｋ. Ｓｔｕｄｅｎｔ'ｓ ａｒｅ ｓｔｉｌｌ ａｍａｚｅｄ ａｎｄ ｎｅｖｅｒ ｈａｄ ｔｈｏｕｇｈｔ ａｂｏｕｔ ｃｏｌｌｅｇｅｓ ｏｒ Ｕｎｉｖｅｒｓｉｔｉｅｓ ｌｏｏｋｉｎｇ ｏｎｔｏ ｔｈｅｉｒ ｐａｇｅｓ. Ｔｈｅｙ ｊｕｓｔ ｔｈｉｎｋ ａｂｏｕｔ ｔｈｅｉｒ ｆｒｉｅｎｄｓ ｌｏｏｋｉｎｇ ａｔ ｔｈｅｉｒ ｐｈｏｔｏｓ ｏｒ ｗｈａｔ ｔｈｅｙ ｐｏｓｔ. Ａｆｔｅｒ ｓｐｅａｋｉｎｇ ｔｏ ｔｈｅ ｇｒｏｕｐｓ, Ｉ ｕｓｕａｌｌｙ ｈａｖｅ ｏｎｅ ｏｒ ｔｗｏ ｉｎｄｉｖｉｄｕａｌｓ ｔｈａｔ ｃｏｍｅ ｕｐ ｔｏ ｍｅ ａｆｔｅｒｗａｒｄｓ ａｎｄ ｔｈａｎｋ ｍｅ. Ｔｈｅｙ ａｌｓｏ ｓｔａｔｅ ｔｈａｔ ｔｈｅｙ ａｒｅ ｇｏｉｎｇ ｔｏ ｒｅｅｖａｌｕａｔｅ ｔｈｅｉｒ ｐａｇｅ ａｎｄ ｗｈａｔ ｔｈｅｙ ｐｏｓｔ. Ｊｕｓｔ ｔｈｅ ｏｔｈｅｒ ｄａｙ Ｉ ｗａｓ ｏｎ ａ Ｂｌｏｇ ｓｉｔｅ ｔｈａｔ ｓｔｕｄｅｎｔ'ｓ ｐｏｓｔ ｔｏ ａ ｆｏｒｕｍ ａｂｏｕｔ ｔｈｅｉｒ ｍｅｄｉｃａｌ ｓｃｈｏｏｌ ａｐｐｌｉｃａｔｉｏｎ. Ｉ ｖｉｓｉｔ ｉｔ ａｔ ｌｅａｓｔ ｏｎｃｅ ａ ｗｅｅｋ ｔｏ ｅｎｓｕｒｅ ｔｈａｔ ｔｈｅ ｉｎｆｏｒｍａｔｉｏｎ ｔｈａｔ ｓｔｕｄｅｎｔｓ ａｒｅ ｒｅｃｅｉｖｉｎｇ ａｂｏｕｔ ｏｕｒ ｓｃｈｏｏｌ ｉｓ ａｃｃｕｒａｔｅ. Ａｌｔｈｏｕｇｈ Ｉ ｄｏ ｎｏｔ ｐｏｓｔ ｔｏ ｔｈｅ ｆｏｒｕｍ, ｉｆ ｔｈｉｓ ｉｎｆｏｒｍａｔｉｏｎ ｉｓ ｉｎｃｏｒｒｅｃｔ Ｉ ｄｏ ｃｏｎｔａｃｔ ｏｎｅ ｏｆ ｏｕｒ ｓｔｕｄｅｎｔｓ ｗｈｏ ｄｏｅｓ ｔｏ ｃｏｒｒｅｃｔ ｔｈｅ ｄａｔａ. Ｔｈｅｒｅ ｗａｓ ａ ｐｏｓｔ ａｂｏｕｔ ｔｗｏ ｗｅｅｋｓ ａｇｏ ｆｒｏｍ ａ ｃａｎｄｉｄａｔｅ ｗｈｏ ｈａｄ ａｌｒｅａｄｙ ｉｎｔｅｒｖｉｅｗｅｄ ａｎｄ ｗａｓ ｗａｉｔｉｎｇ ｏｎ ａ ｒｅｓｐｏｎｓｅ ｆｒｏｍ ｔｈｅ ａｄｍｉｓｓｉｏｎｓ ｃｏｍｍｉｔｔｅｅ. Ｈｅ ｈａｄ ｐｏｓｔｅｄ ｓｏｍｅ ｉｎｆｏｒｍａｔｉｏｎ ｔｈａｔ ｗａｓ ｖｅｒｙ ｉｎｃｏｒｒｅｃｔ ａｎｄ ｗａｓ ｓｐｅａｋｉｎｇ ｈａｒｓｈｌｙ ａｂｏｕｔ ｔｈｅ ａｄｍｉｓｓｉｏｎｓ ｃｏｍｍｉｔｔｅｅ. Ｉ ｗａｓ ａｂｌｅ ｔｏ ｆｉｇｕｒｅ ｏｕｔ ｗｈｏ ｔｈｅ ｓｔｕｄｅｎｔ ｗａｓ ｄｕｅ ｔｏ ｃｅｒｔａｉｎ ｔｈｉｎｇｓ ｔｈａｔ ｈｅ ｓａｉｄ ａｎｄ Ｉ ｃｏｎｔａｃｔｅｄ ｔｈｅ ｓｔｕｄｅｎｔ. Ｔｈｉｓ ｗａｓ ａ ｇｒｏｗｎ ｍａｒｒｉｅｄ ｍａｎ ｗｉｔｈ ｃｈｉｌｄｒｅｎ. Ｈｅ ｗａｓ ｓｕｒｐｒｉｓｅｄ ｔｏ ｈｅａｒ ｔｈａｔ Ｉ ｈａｄ ｂｅｅｎ ｍｏｎｉｔｏｒｉｎｇ ｔｈｅ ｆｏｒｕｍ ａｎｄ Ｉ ｗａｓ ａｂｌｅ ｔｏ ｆｉｇｕｒｅ ｏｕｔ ｔｈａｔ ｉｔ ｗａｓ ｈｉｍ. Ｂｕｔ ｆｒｏｍ ｔｈｉｓ ｄｉｓｃｕｓｓｉｏｎ ｗｅ ｗｅｒｅ ａｂｌｅ ｔｏ ｃｌｅａｒ ｕｐ ｔｈｅ ｍｉｓｇｕｉｄｅｄ ｉｎｆｏｒｍａｔｉｏｎ ｔｈａｔ ｈｅ ｈａｄ, ｈｅ ａｐｏｌｏｇｉｚｅｄ ａｎｄ ｈｅ ｔｈｅｎ ｗｅｎｔ ｂａｃｋ ｏｎｔｏ ｔｈｅ ｄｉｓｃｕｓｓｉｏｎ ｂｏａｒｄ ａｎｄ ｒｅｐｏｓｔｅｄ ｔｈｅ ｃｏｒｒｅｃｔ ｉｎｆｏｒｍａｔｉｏｎ. Ｔｈｉｓ ｉｎｔｅｒａｃｔｉｏｎ ｗａｓ ａｂｌｅ ｔｏ ｂｕｉｌｄ ａ ｂｅｔｔｅｒ ｒｅｌａｔｉｏｎｓｈｉｐ ｗｉｔｈ ｔｈｉｓ ｓｔｕｄｅｎｔ, ｓｔｒｅｎｇｔｈｅｎｅｄ ｔｈｅ ｓｃｈｏｏｌ ｂｒａｎｄ ａｎｄ ｗｉｌｌ ｐｒｏｂａｂｌｙ ｒｅｓｕｌｔ ｉｎ ａｄｍｉｔｔａｎｃｅ ｏｆ ｔｈｉｓ ｓｔｕｄｅｎｔ. Ｉｎ ｏｒｄｅｒ ｔｏ ｋｅｅｐ ｆｒｏｍ ｈａｖｉｎｇ ａ ｒｅｓｉｓｔａｎｃｅ ｔｏ ｃｈａｎｇｅ, Ｉ ｔｈｉｎｋ ｉｔ ｉｓ ｉｍｐｏｒｔａｎｔ ｔｏ "ｄｅｖｅｌｏｐ ａｎ ｉｎｔｅｒｖｅｎｔｉｏｎ ｔｈａｔ ｃｏｕｌｄ ｓｕｐｐｏｒｔ ｏｕｒ ｐｒｅｓｅｒｖｉｃｅ ｐｏｐｕｌａｔｉｏｎ ｂｙ ｈｅｌｐｉｎｇ ｓｔｕｄｅｎｔｓ ｂｅ ａｂｌｅ ｔｏ ｃｏｍｐｒｅｈｅｎｓｉｖｅｌｙ ｅｖａｌｕａｔｅ ｔｈｅ ｕｓｅｆｕｌｎｅｓｓ ｏｆ ａ ｓｏｃｉａｌ ｎｅｔｗｏｒｋｉｎｇ ｔｏｏｌ, ｕｎｄｅｒｓｔａｎｄ ｔｈｅ ｖｉｓｉｂｉｌｉｔｙ ｏｆ ｔｈｅｉｒ ｏｎｌｉｎｅ ｂｅｈａｖｉｏｒｓ ａｎｄ ｃｈｏｉｃｅｓ, ａｎｄ ｒｅｃｏｇｎｉｚｅ ｔｈｅ ｐｕｂｌｉｃ ｎａｔｕｒｅ ｏｆ ｔｈｅｉｒ ｆｕｔｕｒｅ ｃａｒｅｅｒ" (Ｆｏｕｌｇｅｒ, 2009). Ａｕｔｈｏｒ Ｕｋｎｏｗｎ. Ｔｈｅ Ｏｔｈｅｒ Ｆａｃｅ Ｏｆ Ｆａｃｅｂｏｏｋ. (2010). ＨＲＭａｇａｚｉｎｅ, 55(2), 22-22. Ａｕｔｈｏｒ Ｕｎｋｎｏｗｎ. (2009). (Ｖｏｌ. 208, ｐｐ. 26-29): Ａｍｅｒｉｃａｎ Ｉｎｓｔｉｔｕｔｅ ｏｆ Ｃｅｒｔｉｆｉｅｄ Ｐｕｂｌｉｃ Ａｃｃｏｕｎｔａｎｔｓ. Ａｕｔｈｏｒ Ｕｎｋｎｏｗｎ. (2006). ｗｗｗ.ｆａｃｅｂｏｏｋ.ｃｏｍ Ｒｅｔｒｉｅｖｅｄ Ｍａｒｃｈ 11, 2010. Ｂｒｏｄｙ, Ｅ. Ｗ. (2004). Ｗｈａｔ'ｓ Ｒｅａｌｌｙ Ｇｏｉｎｇ Ｏｎ Ｉｎ ｔｈｅ Ｍｅｄｉａ Ｗｏｒｌｄ? Ｐｕｂｌｉｃ Ｒｅｌａｔｉｏｎｓ Ｑｕａｒｔｅｒｌｙ, 49(1), 9-9. Ｃｌａｕｄｅ, Ｓ. (2008). Ｓｔｏｎｙ Ｂｒｏｏｋ Ｃｏｌｌｅｇｅ'ｓ ｒｅｃｒｕｉｔｉｎｇ ｍｏｖｅｓ ｔｏ ｔｈｅ Ｗｅｂ. Ｌｏｎｇ Ｉｓｌａｎｄ Ｂｕｓｉｎｅｓｓ Ｎｅｗｓ. Ｅｇｂｅｒｔ, Ｈ. (2009). Ｂｕｓｉｎｅｓｓ Ｓｕｃｃｅｓｓ Ｔｈｒｏｕｇｈ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｓ? Ａ Ｃｏｍｍｅｎｔ ｏｎ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｓ ａｎｄ Ｂｕｓｉｎｅｓｓ Ｓｕｃｃｅｓｓ. Ａｍｅｒｉｃａｎ Ｊｏｕｒｎａｌ ｏｆ Ｅｃｏｎｏｍｉｃｓ & Ｓｏｃｉｏｌｏｇｙ, 68(3), 665-677. Ｆｏｕｌｇｅｒ, Ｔ. Ｓ., Ｅｗｂａｎｋ, Ａ. Ｄ., Ｋａｙ, Ａ., Ｐｏｐｐ, Ｓ. Ｏ., & Ｃａｒｔｅｒ, Ｈ. Ｌ. (2009). Ｍｏｒａｌ Ｓｐａｃｅｓ ｉｎ ＭｙＳｐａｃｅ: Ｐｒｅｓｅｒｖｉｃｅ Ｔｅａｃｈｅｒｓ' Ｐｅｒｓｐｅｃｔｉｖｅｓ ａｂｏｕｔ Ｅｔｈｉｃａｌ Ｉｓｓｕｅｓ ｉｎ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｉｎｇ. Ｊｏｕｒｎａｌ ｏｆ Ｒｅｓｅａｒｃｈ ｏｎ Ｔｅｃｈｎｏｌｏｇｙ ｉｎ Ｅｄｕｃａｔｉｏｎ, 42(1), 1-28. Ｈａｒｒｉｄｇｅ-Ｍａｒｃｈ, Ｓ., & Ｑｕｉｎｔｏｎ, Ｓ. (2009). Ｖｉｒｔｕａｌ ｓｎａｋｅｓ ａｎｄ ｌａｄｄｅｒｓ: ｓｏｃｉａｌ ｎｅｔｗｏｒｋｓ ａｎｄ ｔｈｅ ｒｅｌａｔｉｏｎｓｈｉｐ ｍａｒｋｅｔｉｎｇ ｌｏｙａｌｔｙ ｌａｄｄｅｒ. Ｍａｒｋｅｔｉｎｇ Ｒｅｖｉｅｗ, 9(2), 171-181. Ｈａｒｒｉｓ, Ｋ. (2008). Ｕｓｉｎｇ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｉｎｇ Ｓｉｔｅｓ ａｓ Ｓｔｕｄｅｎｔ Ｅｎｇａｇｅｍｅｎｔ Ｔｏｏｌｓ. Ｄｉｖｅｒｓｅ Ｉｓｓｕｅｓ ｉｎ Ｈｉｇｈｅｒ Ｅｄｕｃａｔｉｏｎ, 25(18), 40. Ｊａｎｅｓｅ, Ｈ. (2009). Ｓｃｈｏｏｌｓ ｔｏ ｊｏｉｎ ｉｎ ｇｌｏｂａｌ ｒｅｃｒｕｉｔｉｎｇ ｅｆｆｏｒｔ: Ｉｎｔｅｒｎａｔｉｏｎａｌ ｇｒｏｗｔｈ ｉｓ ｇｏａｌ. ＭｃＣｌａｔｃｈｙ - Ｔｒｉｂｕｎｅ Ｂｕｓｉｎｅｓｓ Ｎｅｗｓ. ＭｃＭａｈｏｎ, Ｊ. Ｔｉｍｏｔｈｙ. (2002). Ｃｌａｓｓｉｃｓ ｏｆ Ｏｒｇａｎｉｚａｔｉｏｎａｌ Ｂｅｈａｖｉｏｒ. Ｔｈｉｒｄ Ｅｄｉｔｉｏｎ, ｐｇ 253, 415-435. ＭｃＳｗｉｔｅ, Ｏ. Ｃ. (2009). Ｔｈｅ Ｃｈａｌｌｅｎｇｅ ｏｆ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｓ (Ｖｏｌ. 31, ｐｐ. 78-95):Ｍ.Ｅ. Ｓｈａｒｐｅ Ｉｎｃ. Ｐｏｗｅｒｓ, Ｊａｃｋ. Ｔｈｅ Ｊｏｕｒｎａｌ ｏｆ ｔｈｅ Ｉｎｔｅｒｎａｔｉｏｎａｌ Ｉｎｆｏｒｍａｔｉｃｓ Ｉｎｓｔｉｔｕｔｅ. Ｗｈａｔ Ｉ ｌｅａｒｎｅｄ ｆｒｏｍ ｔｈｅ Ｉｎｔｅｒｎｅｔ Ｂｏｏｍ. Ｍａｒｃｈ 28, 2002. ｈｔｔｐ://ｗｗｗ.ｉｎ3.ｏｒｇ/ａｒｔｉｃｌｅｓ/Ｂｏｏｍ1.ｈｔｍ Ｒｅｔｒｉｅｖｅｄ Ｍａｒｃｈ 8, 2010. Ｓｃｈｎｅｉｄｅｒ, Ｒ. Ｌ. (2004). Ｍａｒｋｅｔｉｎｇ Ｍｅｄｉｃａｌ Ｅｄｕｃａｔｉｏｎ: Ａｎ Ｅｘａｍｉｎａｔｉｏｎ ｏｆ Ｒｅｃｒｕｉｔｍｅｎｔ Ｗｅｂ Ｓｉｔｅｓ ｆｏｒ Ｔｒａｄｉｔｉｏｎａｌ ａｎｄ Ｃｏｍｂｉｎｅｄ-Ｄｅｇｒｅｅ Ｍ.Ｄ. Ｐｒｏｇｒａｍｓ. Ｊｏｕｒｎａｌ ｏｆ Ｍａｒｋｅｔｉｎｇ ｆｏｒ Ｈｉｇｈｅｒ Ｅｄｕｃａｔｉｏｎ, 14(2), 19-36. Ｔｒｕｓｏｖ, Ｍ., Ｂｕｃｋｌｉｎ, Ｒ. Ｅ., & Ｐａｕｗｅｌｓ, Ｋ. (2009). Ｅｆｆｅｃｔｓ ｏｆ Ｗｏｒｄ-ｏｆ-Ｍｏｕｔｈ Ｖｅｒｓｕｓ Ｔｒａｄｉｔｉｏｎａｌ Ｍａｒｋｅｔｉｎｇ: Ｆｉｎｄｉｎｇｓ ｆｒｏｍ ａｎ Ｉｎｔｅｒｎｅｔ Ｓｏｃｉａｌ Ｎｅｔｗｏｒｋｉｎｇ Ｓｉｔｅ. Ｊｏｕｒｎａｌ ｏｆ Ｍａｒｋｅｔｉｎｇ, 73(5), 90-102. |
Image of names of universities in florida
 |
| names of universities in florida |
names of universities in florida Image 1
 |
| names of universities in florida |
names of universities in florida Image 2
 |
| names of universities in florida |
names of universities in florida Image 3
 |
| names of universities in florida |
names of universities in florida Image 4
 |
| names of universities in florida |
names of universities in florida Image 5
Related blog with names of universities in florida
- the-otolith.blogspot.com/...grandfather’s books until he finds the leather one with the name of the university on it. Once back in the present (granted the bike handles and walkie talkie ...
- gainfulemployment.wordpress.com/... in the suit, however, go to the heart of the ...for-profit ed. “Florida State has... at the University of Florida...who are named in the suit as...
- latimesblogs.latimes.com/sports_blog/...Handsome Dan"). In the case of the University of Florida and the ... their name and mascot not...Miller and the Florida Times...the formation of the "Gator" name (plus ...
- mysticbourgeoisie.blogspot.com/...of mesmerism. Oxford University Press describes... in 1894, the story of the diva Trilby O'Ferrall... in Florida named after characters...
- bbsportsspot.blogspot.com/...the University of Florida only to transfer...Portis is a name that not many people...ever heard of, but I consider...out of California University of Pennsylvania...Taft High School in Los ...
- whichuniversitybest.blogspot.com/...universities by USA Today (2006). - University of Florida has been named one of the top-five U.S. institutions in the transfer of biotechnology research...
- tinyidols.blogspot.com/... was formed at the University of Florida in 1990. The band didn't fit into any particular...Guitarist Matt Herrero coined the band name after a short story he wrote...
- mayanewsupdates.blogspot.com/...of Mayanists and in interviews, the... more on the discovery of archaeological... system is named, issued steady light...
- rockpilgrimage.blogspot.com/...don't really know) named Gary Gordon (and...become mayor up in Alabama!) who ...Naturally, much of it revolves... on the University of Florida campus. This ...
- ibloga.blogspot.com/...information about “a study of genetically engineered... at New York University.” At the board ...our campuses.” In 2009, around the time Tretyakov...business at Columbia under the name Cynthia Murphy, the 2011...
Names Of Universities In Florida - Blog Homepage Results
Hello, My name is Nathan Marshburn...with Google on May 31, 2008. In the fall 2008, I began attending the Florida State University College of Law. Here you will find...
...Institute - Super Hippie] Brigham Young University| Film Fall 2011 Film Series Schedule... The Art of Ironworking George Eastman House...: New Hollywood Cinema in the Seventies UCLA...
...for Illegals Repeal of Don’t Ask, Don’t Tell ...Straight Alliances Flourish in Utah High Schools Don...1) Bob Bennett (1) Brigham Young University (1) Bulletproof Faith (1) Car (1...
Related Video with names of universities in florida
names of universities in florida Video 1
names of universities in florida Video 2
names of universities in florida Video 3
0 개의 댓글:
댓글 쓰기